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With an open brief and a need to demonstrate first-class excellence across a range of printing processes, Design LSC got to try out most of the tricks in the book on these paper sample books.  




Quantity Produced

2,000 (4 editions x 500 each)

Production Cost

Production Time

Dimensions (Width × Height × Depth)

Page Count

Paper Stock

Number of Colors







Special designed Font—One'00', and VAG Rounded.



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Project Description

A series of four limited edition books for the new Fedrigoni Collection of FSC papers and boards. Each book references one of the four classical elements—Earth, Water, Air and Fire—each inspired by the many different textures and colours available in this imaginative range. Through a combination of colour and texture, print and finish, each book presents a selection of the very special, and unique papers available from the Fedrigoni FSC range. These outstanding papers and boards offer designers boundless creative possibilities, across a host of print and packaging applications. These books are not only practical when looking for a paper with environmental credentials, but integrate practicality with plain and printed samples of the selected papers.

Production Lesson(s)

With an open brief, there is always a temptation for a designer to indulge oneself. Design LSC's agenda is the same for every client project: to craft effective, creative solutions that address commercial needs. We always work to make each project imaginative and unconventional, but technically workable, rational, and most importantly appropriate. Each book had be a covetable piece, as they were specifically aimed at discerning designers and specifiers. Technically it also needed to demonstrate first class excellence across many different print processes. A very challenging specification was presented as follows:

Front Page Section: 22 individual die cut unprinted single sheets, collated in sequence, and glued together with the litho printed Centre Page Section and Back Page Section to create a 'glue bound block'.
Centre Pages: 1 individual A5 sheet print in four colour process on two sides and flat foiled in one colour on one side only.
Back Page Section: 23 individual A5 single sheets litho printed on one side only in either black or silver using artwork specifically created for each sheet.

Flat foiled in one colour on one side and die cut logo to create 'aperture'. Flat size 450mm H x 148mm H scored in four places and vertically wrapped around the booklet. Glued and hand assembled.

Post Author

Author Picture

Duncan Robertson

Former intern at UnderConsideration LLC.

More: Online / On Twitter


Date Published

March 7, 2013


Filed Under

Foil stamp


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About UnderConsideration

UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.


Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.

Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.

Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.

graphic design

Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.


The 2010 FPO Awards / 2011, self-published.

The 2010 Brand New Awards / 2011, self-published.

Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.

Events & Judged Competitions

Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.

Brand New Awards / Celebrating the best identity work produced around the world.

FPO Awards / Celebrating the best print work from around the world.


Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.

Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.

The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.

The End