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Lead Image

F*CK Now What — Linocut Print


Production Method

Linoleum block



Cameron Sandage / Ryan Swedenborg

EM-Space.Org -- For hosting the space for printing and the letterpress fair.



Done in association with Em-Space

Remember the days when you could get up late, have a cup of coffee, and wonder what you were going to do next? You know the feeling. Cameron Sandage and Ryan Swedenborg turned it into an poster for a good cause. Now you can hang it on your breakfast nook wall in memoriam of the simple life. 



Print Make Share Challenge

Quantity Produced


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Dimensions (Width × Height × Depth)

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House - Quintet



Recent Posts



Project Description

Ryan and I responded to a call for artist by Em-Space.org who was in search of artists for their Design Week Portland event called 'Print Make Share Challenge". There would only be a total of 15 teams / individuals selected to participate and the participants were to be live printing during the letterpress fair at ADX in Portland during Design Week Portland. Ryan and I put our names in and coined ourselves "Coffee Shop Creatives" due to the many hours we spent at Starbucks across from the Portland State University Art Building.

We ended up getting accepted to be apart of the show and paid our entry fee of 25.00 dollars to cover the cost of the linoleum, as well as paper and ink at the show. The next step we had to figure out what we wanted to do, we both knew we wanted to do something type related and we both knew we wanted a little more of a challenge. We landed on the phrase FUCK NOW WHAT and started to look at typefaces, doodling our own designs and we also looked at photolettering.com. Which finally landed us on using the House typeface Quinlet which we slightly modified to fit our needs.

Our last thought in the design phase was to add in a coffee cup to pull it back into our team's name sake but later thinking about the phase we realized that these two things go hand in hand on a day when you don't have much going on and your trying to figure out what you will do while sipping your first cup in the mornings.

All in all the project was a lot of fun, we learned a lot. We were only able to print three prints of the poster, one was to be auctioned off at the close of the letterpress show, one print to be in another Em-Space show with any proceeds to go to help build their letterpress library. And one print for Ryan and I. We are planning on doing a few more prints, so if you are interested in a copy of the print please let us know.

Production Lesson(s)

When working with an 18-by-24 sheet of linoleum give yourself ample time to get the image transfered but also to carve / etch the image.”

Post Author

Author Picture

Duncan Robertson

Former intern at UnderConsideration LLC.

More: Online / On Twitter


Date Published

March 6, 2013


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End