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BROWSE


Lead Image

Type Mafia Type Specimen

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Production Method

Offset

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Design

Type Mafia

Catalogue design: Gerben Dollen
Sparring partner: Wouter Arts
Illustrations: Rudi Jonker, Red Cat Art Productions
Text: Gerben Dollen, Ian Moore, Andrew Young
Typeface: Actiumâ„¢

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Printing

Offset: De Buitenkant
Embossing: Drukkerij Mostert & Van Onderen

These mafiosos introduce a “fine gold” catalogue that displays typefaces modified to suit the audience’s specific needs. Plus: you can see yourself on the cover! 

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Client

Self-promotion


Quantity Produced

900


Production Cost


Production Time

Several weeks

Dimensions (Width × Height × Depth)

5.11811 × 8.26772 × 0.11811 in


Page Count

16


Paper Stock

Maxi Offset
Splendorlux
Mirri Laser


Number of Colors

Inside: black + a hand mixed silver / transparency.
Cover: fluorescent PMS Pink + a hand mixed silver / transparency

Varnishes


Binding

Saddle Stitch


Typography

Actium™
Smart Capo™

This piece is available for purchase for $9.99


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Project Description

This ingot is produced to introduce both our typeface Actium™ as well as a special feature that we developed for this type family: Smart Capo™. This feature helps perfect typography automatically. Working on its own, Smart Capo saves time and money for the typographer — taking the pain out of text formatting — and makes it a more pleasurable experience for the reader.

Another, more minor, thing of importance is that the booklet should illustrate that next to typefaces, we also relish other challenges such as concepting, designing for print and copy writing.

Contentwise it was difficult finding a balance that informs but also teases enough — with only a little space available. It's like killing your own darlings, as you have so many things you'd like to show off. But hey, who can compose their own best-of-album anyway?! Next to this is, the catalogue also should give some substance to the Type Mafia theme.

Production Lesson(s)

Many! Many, many, many. For instance if you do an offset test print on specific papers to see and check how things work, don't deviate from these results when printing the actual thing by using another kind of paper. The colours printed behaved totally different on this new paper, annihilating the brilliant, tense tactility, and diminishing the necessary contrast between the black and anthracite, as seen on the sheets that came out the test run. In addition with another issue, the final booklet that got bound actually is the third print run. In the end, the booklets couldn't get fold (three folds!) and bound mechanically, so it had to be done by hand (among other reasons because the binding machine damaged the gold material too much).”

Post Author

Author Picture

Carla Torres

Former intern at UnderConsideration LLC.

More: Online / On Twitter

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Date Published

March 1, 2013

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Filed Under

Offset
Type Specimen

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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


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