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Lead Image

Type Mafia Type Specimen


Production Method




Type Mafia

Catalogue design: Gerben Dollen
Sparring partner: Wouter Arts
Illustrations: Rudi Jonker, Red Cat Art Productions
Text: Gerben Dollen, Ian Moore, Andrew Young
Typeface: Actiumâ„¢



Offset: De Buitenkant
Embossing: Drukkerij Mostert & Van Onderen

These mafiosos introduce a “fine gold” catalogue that displays typefaces modified to suit the audience’s specific needs. Plus: you can see yourself on the cover! 




Quantity Produced


Production Cost

Production Time

Several weeks

Dimensions (Width × Height × Depth)

5.11811 × 8.26772 × 0.11811 in

Page Count


Paper Stock

Maxi Offset
Mirri Laser

Number of Colors

Inside: black + a hand mixed silver / transparency.
Cover: fluorescent PMS Pink + a hand mixed silver / transparency



Saddle Stitch


Smart Capo™

This piece is available for purchase for $9.99

typemafia ---

Recent Posts



Project Description

This ingot is produced to introduce both our typeface Actium™ as well as a special feature that we developed for this type family: Smart Capo™. This feature helps perfect typography automatically. Working on its own, Smart Capo saves time and money for the typographer — taking the pain out of text formatting — and makes it a more pleasurable experience for the reader.

Another, more minor, thing of importance is that the booklet should illustrate that next to typefaces, we also relish other challenges such as concepting, designing for print and copy writing.

Contentwise it was difficult finding a balance that informs but also teases enough — with only a little space available. It's like killing your own darlings, as you have so many things you'd like to show off. But hey, who can compose their own best-of-album anyway?! Next to this is, the catalogue also should give some substance to the Type Mafia theme.

Production Lesson(s)

Many! Many, many, many. For instance if you do an offset test print on specific papers to see and check how things work, don't deviate from these results when printing the actual thing by using another kind of paper. The colours printed behaved totally different on this new paper, annihilating the brilliant, tense tactility, and diminishing the necessary contrast between the black and anthracite, as seen on the sheets that came out the test run. In addition with another issue, the final booklet that got bound actually is the third print run. In the end, the booklets couldn't get fold (three folds!) and bound mechanically, so it had to be done by hand (among other reasons because the binding machine damaged the gold material too much).”

Post Author

Author Picture

Carla Torres

Former intern at UnderConsideration LLC.

More: Online / On Twitter


Date Published

March 1, 2013


Filed Under

Type Specimen


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About UnderConsideration

UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.


Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.

Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.

Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.

graphic design

Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.


The 2010 FPO Awards / 2011, self-published.

The 2010 Brand New Awards / 2011, self-published.

Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.

Events & Judged Competitions

Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.

Brand New Awards / Celebrating the best identity work produced around the world.

FPO Awards / Celebrating the best print work from around the world.


Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.

Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.

The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.

The End