ADV @ UNDERCONSIDERATION      Peek here for details

---

BROWSE


Lead Image

These business cards are money and they don’t even know it! José Ernesto Rodríguez’s business cards, which are stamped onto expired Nicaraguan bills, are certain to make a memorable impression, and carrying them around in your wallet will only add authenticity. 

---

Client

Self-promotion


Quantity Produced

150 Business Cards
1,000 Letterheads


Production Cost

$90.00


Production Time

1 semester

Dimensions (Width × Height × Depth)

4 × 1.5 in


Page Count


Paper Stock

Real Nicaraguan expired bills90g Offset white


Number of Colors

1

Varnishes


Binding


Typography

Helvetica

 


Description
Description
Description
Description
Description
Description
Description
Description
Description
Description
Description ---

Recent Posts


Previous


Next

Project Description

My goal was to create a very personal corporate design. Since I have just completed my graphic design studies, my contact info will change constantly over the next few years. Therefore I created a letterhead and a business card that can be updated easily and cheaply. For the business card I've used old and expired bills from my fatherland Nicaragua. The latest contact info is then applied with a stamp. I pre-printed the letterhead without information. The address, the sender, the customer data etc. is written on the back of the letterhead, so the front only has the pure text. The concept of the logo emerged at the beginning when I built a stamp with letters.

Production Lesson(s)

A bold typeface was necessary to make the information on the small stamp readable. The acrylic paint and stamp ink need at least one day each to dry properly. Printing and testing the letterhead a few more times before sending it to the printer would have saved me a bit of money and the test print.”

Post Author

Author Picture

Duncan Robertson

Former intern at UnderConsideration LLC.

More: Online / On Twitter

---

Date Published

April 2, 2013

---

Filed Under

Business Cards
Identity Materials
Offset
Rubber stamp
Self promotion

---

Tagged with



---

Share to Facebook Share to Twitter Share to Google+ Add This

Ask the Experts

FPO has gathered a generous group of experts willing to help with your most pressing — get it?! — questions about print production. Send us an e-mail with your question and we will query the experts and post the collected answers.


---

About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

Syndicate / RSS Feed

All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

Contact us by e-mail

Twitter @ucllc



Sign-up for Mailing List

Mailing list managed by MailChimp

Thanks to our advertisers





About UnderConsideration

UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.


online

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.

Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.

Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.

graphic design

Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.

publishing

The 2010 FPO Awards / 2011, self-published.

The 2010 Brand New Awards / 2011, self-published.

Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.

Events & Judged Competitions

Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.

Brand New Awards / Celebrating the best identity work produced around the world.

FPO Awards / Celebrating the best print work from around the world.

Writing

Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.

Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.

The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.


---
The End