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Lead Image

Mama’s Sauce printed a dot pattern with varnish to create a striking, textured pattern and tie in an extension of design elements from the Pointpath brand to their business cards. Some of the best results happen when designers collaborate with printers to evolve ideas together. 



Pointpath Studios

Quantity Produced

Production Cost

Production Time

Dimensions (Width × Height × Depth)

3.5 × 2 in

Page Count

Paper Stock

Neenah / Astrobrights / Cosmic Orange, Fireball Fuschia, Terra Green and Celestial Blue / 65C Triplexed

Number of Colors

3: White, Black and Clear






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Project Description

Pointpath Studios wanted a set of business cards that would stop recipients in their tracks. To that end, we developed the design as an extension of the Pointpath brand, using the contrast of black and neon colors to give the cards punch. We worked closely with our printer, Mama's Sauce, to develop a production method that would push the design over the top, by printing black, white and clear inks on top of triplexed neon paper. The result is exactly what the client wanted—a striking, memorable card that will spark curiosity and conversation.

Production Lesson(s)

Find a printer who is willing to take risks and who cares as much about the work as you do. At the start of the project we had a design but weren't sure how to product it. Mama's Sauce truly partnered with us to figure out the best way to bring the design to life, and push the boundaries of the print method, which made all the difference in the final product.”

Post Author

Author Picture

Duncan Robertson

Former intern at UnderConsideration LLC.

More: Online / On Twitter


Date Published

June 28, 2013


Filed Under

Business Cards


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About UnderConsideration

UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.


Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.

Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.

Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.

graphic design

Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.


The 2010 FPO Awards / 2011, self-published.

The 2010 Brand New Awards / 2011, self-published.

Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.

Events & Judged Competitions

Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.

Brand New Awards / Celebrating the best identity work produced around the world.

FPO Awards / Celebrating the best print work from around the world.


Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.

Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.

The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.

The End