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Lead Image

Stoutnik Packaging Design


Production Method




Hired Guns Creative

Product Naming, Branding, Label Design: Hired Guns Creative
Photography: Sean Fenzl



Okanagan Label & Print

This black on black beer bottle with minimal touches of prism foil is sure to stand out on the shelf, either at the bar or in the store. The usual story behind the beer comes in the form of blind-embossed Morse Code, which reduces the number of letters printed on the label and plays up the twentieth century espionage aesthetic, while simultaneously adding an interesting texture to the bottle. 



Longwood Brewery

Quantity Produced


Production Cost


Production Time

3 weeks

Dimensions (Width × Height × Depth)

7 × 4.5 in

Page Count

Paper Stock

Fasson / Estate Label No. 8 / White

Number of Colors






Description ---

Recent Posts



Project Description

Competition for visibility on a West Coast craft beer shelf is fierce. Stoutnik's frosted matte black bottle is immediately visible from a distance and printing techniques not usually seen on craft beer labels increase the differentiation even more. The constantly changing colours of the satellite-esque foil stamp draw the eye as the customer walks past. The stylish, sparse, contemporary design compels him to pick up the bottle. The story told in blind-embossed Morse Code seals the deal, propelling him from a state of curiosity towards a confirmed launch plan.

Production Lesson(s)

The effect of the prism foil stamp when actually applied on a bottle was surprising. The various colours reflected by the foil give the bottle a life of its own on the shelf … it's almost animated as you walk past.”

Post Author

Author Picture

Duncan Robertson

Former intern at UnderConsideration LLC.

More: Online / On Twitter


Date Published

June 17, 2013


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

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