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Lead Image

The Hot Dang Packaging


Production Method




Make & Matter

Designer: Trina Bentley



American Color Labs

To help Austin-based, vegetarian burger company The Hot Dang off to a successful debut, Make & Matter fashioned a less granola, more retro-chic ensemble for the whole-grain burger patties with budget friendly choices—like stock white boxes—which work in seamlessly with the overall aesthetic. 



The Hot Dang

Quantity Produced


Production Cost

50 cents a piece

Production Time

3 days

Dimensions (Width × Height × Depth)

label size: 8 × 3.875 in

Page Count

Paper Stock

Matte coated label stock

Number of Colors

4 color




Base Nine
Franklin Gothic


Description ---

Recent Posts



Project Description

The Hot Dang is a vegetarian burger patty made from grains, nuts and oats. The goal was to take a fresh, more fun, approach to an all-natural product. Bright colors and graphic typography were used to attract attention while casual copy adds personality and tells the story behind the name, "Hot Dang." The package utilizes stock white boxes with printed wraparound labels — a budget friendly solution for getting this new product off the ground.

The Hot Dang is available for purchase at Whole Foods and other small retailers.

Production Lesson(s)

Consider the viewers perspective when it comes to packaging design. In this instance, the front and the top needed to both function as the main point of interest -- as each could potentially be the first thing to be viewed. I realized this about halfway through the initial concepting phase and had to backtrack.”

Post Author

Author Picture

Duncan Robertson

Former intern at UnderConsideration LLC.

More: Online / On Twitter


Date Published

August 12, 2013


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About UnderConsideration

UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.


Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.

Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.

Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.

graphic design

Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.


The 2010 FPO Awards / 2011, self-published.

The 2010 Brand New Awards / 2011, self-published.

Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.

Events & Judged Competitions

Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.

Brand New Awards / Celebrating the best identity work produced around the world.

FPO Awards / Celebrating the best print work from around the world.


Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.

Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.

The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.

The End