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BROWSE


Lead Image

The Hot Dang Packaging

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Production Method

Digital

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Design

Make & Matter

Designer: Trina Bentley

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Printing

American Color Labs

To help Austin-based, vegetarian burger company The Hot Dang off to a successful debut, Make & Matter fashioned a less granola, more retro-chic ensemble for the whole-grain burger patties with budget friendly choices—like stock white boxes—which work in seamlessly with the overall aesthetic. 

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Client

The Hot Dang


Quantity Produced

500


Production Cost

50 cents a piece


Production Time

3 days

Dimensions (Width × Height × Depth)

label size: 8 × 3.875 in


Page Count


Paper Stock

Matte coated label stock


Number of Colors

4 color

Varnishes


Binding


Typography

United
Handsome
Base Nine
Franklin Gothic
Numbers

 


Description
Description ---

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Project Description

The Hot Dang is a vegetarian burger patty made from grains, nuts and oats. The goal was to take a fresh, more fun, approach to an all-natural product. Bright colors and graphic typography were used to attract attention while casual copy adds personality and tells the story behind the name, "Hot Dang." The package utilizes stock white boxes with printed wraparound labels — a budget friendly solution for getting this new product off the ground.

The Hot Dang is available for purchase at Whole Foods and other small retailers.

Production Lesson(s)

Consider the viewers perspective when it comes to packaging design. In this instance, the front and the top needed to both function as the main point of interest -- as each could potentially be the first thing to be viewed. I realized this about halfway through the initial concepting phase and had to backtrack.”

Post Author

Author Picture

Duncan Robertson

Former intern at UnderConsideration LLC.

More: Online / On Twitter

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Date Published

August 12, 2013

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Filed Under

Digital
Packaging

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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

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All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


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