ABOUT      CONTACT      RSS

2009

2017

ADV @ UNDERCONSIDERATION      Peek here for details

---

BROWSE


Lead Image

Andaluz Audiovisual Stationery

---

Production Method

Offset

---

Design

Plau

See extended design credits in the project description

---

Printing

Hubcast

These designs for Andaluz’s business cards and stationery reference the silent surrealist short film by Spanish director Luis Buñuel and artist Salvador Dalí the company was named after. Visual references to post-WWI art and design with unexpected juxtapositions consummate the referential concept. 

---

Client

Andaluz Audiovisual


Quantity Produced

400


Production Cost

$300


Production Time

7 days

Dimensions (Width × Height × Depth)

Business Cards: 3.5 × 1.9 in
Envelopes: 9 × 5 in
CD Cover: 4.7 × 4.7 in


Page Count


Paper Stock

ArjoWiggins / ColorPlus / Rio de Janeiro Yellow / 180g/m2


Number of Colors

1

Varnishes


Binding


Typography

Futura
Adobe Garamond

 


Description
Description
Description
Description
Description
Description ---

Recent Posts


Previous


Next

Project Description

Andaluz is an Audio/Video production company established in 2013 by a multi-cultural trio of filmmakers. They create, direct and produce their projects with technical and creative rigor.

The brand name and identity come from the short surrealist movie "Un Perro Andaluz" (An Andalusian Dog) by Luis Buñuel, hence a typographic, scratchboard, rocking chair horse A for the logotype.

For the stationery and brand applications, non-linearity, noise, a shot of yellow, monochrome images, Futura and your own interpretation of things complete the picture.

Design Credits Extended

Creative direction: Rodrigo & Gustavo Saiani
Art direction: Eduardo Mattos
Designers: Eduardo Mattos, Rodrigo Saiani, Luisa Borja, Gustavo Saiani
Coders: Gustavo Saiani, Luisa Borja, Caio Vaccaro

Production Lesson(s)

We spent all our budget on hiring an amazing illustrator for the horse, so the stationery ended up using a Low-budget DIY aesthetic. We also designed stamps and fucked up scans for backgrounds. Printing was done with black ink on a simple, yellow paper giving it a Zine edgy look.”

Post Author

Author Picture

Duncan Robertson

Former intern at UnderConsideration LLC.

More: Online / On Twitter

---

Date Published

November 19, 2013

---

Filed Under

Offset
Stationery

---

Tagged with




---

Share to Facebook Share to Twitter Share to Google+ Add This


---

About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

Syndicate / RSS Feed

All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

Contact us by e-mail

Twitter @ucllc



Sign-up for Mailing List

Mailing list managed by MailChimp

Thanks to our advertisers

About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


---
The End