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The new identity and stationery materials for MediaCreator focus on the print production and project management company’s efficiency: particularly “Taking the straight path.” These materials get straight to the point with high-quality production and materials, and uncluttered design. 




Quantity Produced


Production Cost

Production Time

4 weeks

Dimensions (Width × Height × Depth)

3.35 × 2.16 in
A4 Letter: 8.26 × 11.7 in
Correspondence Card: 8.26 × 99 in
C5 Envelope: 6.4 × 9 in

Page Count

Paper Stock

GF Smith / Colorplan / Frost White

Number of Colors







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Project Description

MediaCreator is a provider of Media-Asset-Management-Solutions. Through pairing a highly efficient, intuitive computerized system, including a translation service, with their alert, friendly team of co-workers—MediaCreator is the perfect partner for handling the production of ads and printed matter.

MediaCreator commissioned Lundgren+Lindqvist to redesign their visual identity. Since MediaCreator is all about efficiency we used the straight path as a starting point when designing the logotype. By letting a straight path block out a curved one, we managed to illustrate MediaCreator's most important feature. A new tagline—Taking the straight path—was employed.

For the back of the letterhead, we created a pattern from the logotype, replacing the wordmark with MediaCreator's key values. These were translated into the eight most frequently used languages of MediaCreator's translation service, which were mixed in the pattern and in turn foil blocked onto the letterhead.

Production Lesson(s)

Working with a company connected with a printing houses has its benefits. No expense was spared on paper stock or printing techniques.”

Post Author

Author Picture

Duncan Robertson

Former intern at UnderConsideration LLC.

More: Online / On Twitter


Date Published

November 19, 2013


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Foil stamp
Identity Materials


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

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