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BROWSE


Lead Image

VIRUS: Crossroads Book

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Production Method

Offset

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Design

Fable

Photographer: Kuoloon Chong @kompactfaen
writer: Chua Siang Yee @siangyee13
art direction: Tan Jiahui @hellofable

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Printing

Dominie Press

This project addresses the concept of contagion in terms of how contemporary developments in social media have altered the way people express their views about society. The website provides thought provoking questions like: “What is a good way to express individualistic thoughts? Or is there even one? Have we become too indulged in the idea of embracing the power given to us by the digital elite that we have forgotten how to see the society through our eyes?” I love to see interesting questions about contemporary social developments addressed in a creative way. 

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Client

Virus


Quantity Produced

10,000


Production Cost


Production Time

8 days

Dimensions (Width × Height × Depth)

Flat: 23.4 × 16.5 in
Folded: 11.7 × 16.5 in


Page Count

4


Paper Stock

Proxima / Cream / 70 gsm


Number of Colors

1

Varnishes


Binding


Typography

 


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Project Description

We always talk about things going viral. We are at crossroads. The introduction of social media has reshaped the way we view and spread ideas and opinions about society. Where are we now? What is a good way to express individualistic thoughts? Or is there even one? Have we become too indulged in the idea of embracing the power given to us by the digital elite that we have forgotten how to see the society through our eyes?

Recently, we collaborated with a writer to address the topics of “social media vs society” and “how the evolution of a society has become related to individualistic expression.” The goal of this project was to create something stark with strong and direct imagery. We wanted to make something people could relate to as members of society and also as readers. We asked a photographer who specializes in analog photography to capture images related to this theme. The product of this collaboration is a publication that conveys writing, photographs, and design on the concept of contagion.

Production Lesson(s)

Finding a balance between paper that would properly present grainy analog photographs while remaining lightweight and relevant to the concept proved to be a challenge. In terms of print, we restricted ourselves to one color (black), which worked in our favor when it came to the strong and direct imagery, and the overall message we wanted to bring across.”

Post Author

Author Picture

Duncan Robertson

Former intern at UnderConsideration LLC.

More: Online / On Twitter

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Date Published

January 8, 2014

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Filed Under

Books
Offset

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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

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All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


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