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Lead Image

VIRUS: Crossroads Book


Production Method





Photographer: Kuoloon Chong @kompactfaen
writer: Chua Siang Yee @siangyee13
art direction: Tan Jiahui @hellofable



Dominie Press

This project addresses the concept of contagion in terms of how contemporary developments in social media have altered the way people express their views about society. The website provides thought provoking questions like: “What is a good way to express individualistic thoughts? Or is there even one? Have we become too indulged in the idea of embracing the power given to us by the digital elite that we have forgotten how to see the society through our eyes?” I love to see interesting questions about contemporary social developments addressed in a creative way. 




Quantity Produced


Production Cost

Production Time

8 days

Dimensions (Width × Height × Depth)

Flat: 23.4 × 16.5 in
Folded: 11.7 × 16.5 in

Page Count


Paper Stock

Proxima / Cream / 70 gsm

Number of Colors






Description ---

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Project Description

We always talk about things going viral. We are at crossroads. The introduction of social media has reshaped the way we view and spread ideas and opinions about society. Where are we now? What is a good way to express individualistic thoughts? Or is there even one? Have we become too indulged in the idea of embracing the power given to us by the digital elite that we have forgotten how to see the society through our eyes?

Recently, we collaborated with a writer to address the topics of “social media vs society” and “how the evolution of a society has become related to individualistic expression.” The goal of this project was to create something stark with strong and direct imagery. We wanted to make something people could relate to as members of society and also as readers. We asked a photographer who specializes in analog photography to capture images related to this theme. The product of this collaboration is a publication that conveys writing, photographs, and design on the concept of contagion.

Production Lesson(s)

Finding a balance between paper that would properly present grainy analog photographs while remaining lightweight and relevant to the concept proved to be a challenge. In terms of print, we restricted ourselves to one color (black), which worked in our favor when it came to the strong and direct imagery, and the overall message we wanted to bring across.”

Post Author

Author Picture

Duncan Robertson

Former intern at UnderConsideration LLC.

More: Online / On Twitter


Date Published

January 8, 2014


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

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Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

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