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BROWSE


Lead Image

Just because a product or material is cheap or associated with second-rate standards does not mean you cannot give it new life with a good concept and some design attention. For example, Droga5 put together this set containing placemats, coasters, and a bottle of hot sauce to introduce new employees to the office’s standard practices. 

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Client

Droga5


Quantity Produced

500 each piece


Production Cost


Production Time

Dimensions (Width × Height × Depth)

Placemats: 9.75 × 14.75 in
Coasters: 3.5 × 3.5 in


Page Count


Paper Stock

Placemats: Strathmore / Cambric linen / Platinum white  / 70#
Coasters: Natural pulp board / 60 pt


Number of Colors

4 for placemats, 2 for coasters

Varnishes


Binding


Typography

Nobel
Sign Painter House Slant

 


Dinner's Here: Droga5 Placemats and Coasters
Dinner's Here: Droga5 Placemats and Coasters
Dinner's Here: Droga5 Placemats and Coasters
Dinner's Here: Droga5 Placemats and Coasters
Dinner's Here: Droga5 Placemats and Coasters
Dinner's Here: Droga5 Placemats and Coasters
Dinner's Here: Droga5 Placemats and Coasters
Dinner's Here: Droga5 Placemats and Coasters
Dinner's Here: Droga5 Placemats and Coasters
Dinner's Here: Droga5 Placemats and Coasters ---

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Project Description

Onboarding materials for new hires at ad agency Droga5 in the form of placemats, coasters, and a bottle of hot sauce. These materials are inspired by the many employees who spend their evenings working (and dining) at the office.

Production Lesson(s)

It was a challenge to reference the cheap materials and templated designs that one might see in a diner without devaluing our final product. The clean platinum white paper of the placemats helped the colors pop while retaining that familiar lightweight linen feel. And the natural pulp coasters added a subtle contrast to the rest of the materials.”

Post Author

Author Picture

Duncan Robertson

Former intern at UnderConsideration LLC.

More: Online / On Twitter

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Date Published

March 14, 2014

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Filed Under

Brochures
Coasters
Digital
Offset

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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


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