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BROWSE


Lead Image

“A+S61” Book

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Production Method

Offset

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Design

Stereochromie

Coordination and contents: Bloomeo

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Printing

Imprimerie du Marais

These flawlessly-bound paper samples from Arjowiggins Creative Papers provide vast, blank stretches of unadulterated texture. Use as a sketchbook or a creative meditation; stare into a page of Curious Metallics Shadow and see what visions may come.  

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Client

Arjowiggins Creative Papers


Quantity Produced

1000


Production Cost


Production Time

Dimensions (Width × Height × Depth)

24 × 15 × 4.5cm


Page Count


Paper Stock

Arjowiggins Creative Papers: Conqueror 100% cotton / Soft white / 160gsm
Curious Matter / Goya White / 135 gsm
Curious Matter / Andina Grey
Keaykolour 100% recycled / Camel / 300 gsm


Number of Colors

1 pantone color 877 + offset

Varnishes


Binding


Typography

Helvetica

 


A+S61 by Arjowiggins Creative Papers
A+S61 by Arjowiggins Creative Papers
A+S61 by Arjowiggins Creative Papers
A+S61 by Arjowiggins Creative Papers
A+S61 by Arjowiggins Creative Papers
A+S61 by Arjowiggins Creative Papers
A+S61 by Arjowiggins Creative Papers
A+S61 by Arjowiggins Creative Papers
A+S61 by Arjowiggins Creative Papers
A+S61 by Arjowiggins Creative Papers
A+S61 by Arjowiggins Creative Papers
A+S61 by Arjowiggins Creative Papers
A+S61 by Arjowiggins Creative Papers
A+S61 by Arjowiggins Creative Papers
A+S61 by Arjowiggins Creative Papers
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Project Description

Objectives: Arjowiggins Creative Papers (AWCP) is the world’s leading manufacturer of fine papers. The company targets to develop luxury brands business and introduce itself as a relevant partner with high value services by: (1) Reaching trendsetters, such as AD of top luxury brands and specialized agencies worldwide with a specific communication and (2) Highlighting the parent brand AWCP with thematics such as know-how, history, people and their expertise in paper.

Availability: A+S61 is a free book. It has been sent to trendsetters worldwide with a focus in France, Italy, UK and Northern Europe where luxury brands and designers are especially active. It is a limited edition of 1,000 ex.

Characteristics of the project: “Since 1770, we have been making fine papers for those who create fine ideas. This is our quest today and it will be tomorrow.” AWCP comes back to the origins of its know-how: paper. We chose 2 specific papers: Curious Matter, the latest innovation made from potato waste, and Conqueror, created in 1888 in England (the history and the future of papers meet to create one surprising experience). We decided to highlight paper itself: the design is understated; the text appears like a shadow, de-bossed on the cover stock; the print technology has been kept simple, using unvarnished type printed in Pantone 877 silver to reveal the fine grain of the paper. Paper is a universal language, which stands alone in its ability to transform an idea or message into a tangible experience. A+S61 is as well a working and inspiration tool that AD could use everyday: 61 samples as 61 blank pages… "When we give to AD and luxury brands our papers, we know that they are in good hands."

Production Lesson(s)

We worked with blank mocks-ups on each step of production to be sure to have very precise "objects". Moreover, we finally decided not to use any varnish. Effect is stronger with pure printing.”

Post Author

Author Picture

Jessica Mullen

Writer for UnderConsideration LLC.

More: Online / On Twitter

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Date Published

April 21, 2014

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Filed Under

Books
Offset

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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

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All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

Contact us by e-mail

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


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