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BROWSE


Lead Image

Flaunt, Second Edition

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Production Method

Offset

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Design

UnderConsideration

Bryony Gomez-Palacio, Armin Vit

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Printing

Capital Printing

The first and last time we did this project was six years ago so it took us a bit to get the engines going. We redesigned the book from scratch and made a bunch of upgrades, content-wise, for the second edition: We’ve replaced 20 of the 41 portfolio case studies, added a section with examples of self-promotion and a new section on how to photograph your design work, we’ve updated our 6-year-old surveys, and have included eight additional experienced professionals who share their opinion and advice. The additional pages and new, sturdier cover make for a rather nice book if we say so ourselves. Flaunt is available as a book or PDF. Additional photos of the book can be found here

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Client

Self


Quantity Produced

2,000


Production Cost

$14,250


Production Time

3 weeks

Dimensions (Width × Height × Depth)

8.5 × 11 in.


Page Count

176 + Cover


Paper Stock

Cover: Neenah Paper/ Astrobrights® / Solar Yellow / 100C
Body: Crystal Silk Book / 80T


Number of Colors

Cover: 2 Spot (Black + Silver)
Body: CMYK

Varnishes


Binding

PUR Perfect Binding


Typography

Auto by Underware
Mercury by Hoefler & Co.

This piece is available for purchase for $30 + Shipping


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Project Description

Through 41 portfolio case studies, 18 self-promo examples, 25 interviews with experienced professionals, industry surveys, and tips on how to photograph design work, Flaunt is a resource for design students as well as young, experienced, freelance, and independent designers. It explains how one can find a way to cohesively, succinctly, and creatively showcase their work through an accessible, effective, and creative portfolio. Flaunt showcases a variety of portfolio alternatives that represent both the most common approaches as well as some offbeat executions. Hopefully, this book will help ease the anxiety and burden of creating a portfolio, demystify the process of putting it together, and establish expectations of presenting it.

Production Lesson(s)

Originally we wanted to print the two back sections — the surveys and the interviews — as black ink on colored paper but the cost was about $7,000 more for the additional work needed in bindery. And we thought we would save money by printing over 40 pages in a single spot color! Since this is self-funded we had to settle for faking it by flooding the two sections with a CMYK build (limiting it to two ink wells to avoid moire patterning) and overprinting the black.”

Post Author

Author Picture

Armin Vit

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter

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Date Published

May 12, 2015

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Filed Under

Books
Offset

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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

Syndicate / RSS Feed

All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

Contact us by e-mail

Twitter @ucllc



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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


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The End