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Lead Image

Flaunt, Second Edition


Production Method





Bryony Gomez-Palacio, Armin Vit



Capital Printing

The first and last time we did this project was six years ago so it took us a bit to get the engines going. We redesigned the book from scratch and made a bunch of upgrades, content-wise, for the second edition: We’ve replaced 20 of the 41 portfolio case studies, added a section with examples of self-promotion and a new section on how to photograph your design work, we’ve updated our 6-year-old surveys, and have included eight additional experienced professionals who share their opinion and advice. The additional pages and new, sturdier cover make for a rather nice book if we say so ourselves. Flaunt is available as a book or PDF. Additional photos of the book can be found here




Quantity Produced


Production Cost


Production Time

3 weeks

Dimensions (Width × Height × Depth)

8.5 × 11 in.

Page Count

176 + Cover

Paper Stock

Cover: Neenah Paper/ Astrobrights® / Solar Yellow / 100C
Body: Crystal Silk Book / 80T

Number of Colors

Cover: 2 Spot (Black + Silver)
Body: CMYK



PUR Perfect Binding


Auto by Underware
Mercury by Hoefler & Co.

This piece is available for purchase for $30 + Shipping

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Project Description

Through 41 portfolio case studies, 18 self-promo examples, 25 interviews with experienced professionals, industry surveys, and tips on how to photograph design work, Flaunt is a resource for design students as well as young, experienced, freelance, and independent designers. It explains how one can find a way to cohesively, succinctly, and creatively showcase their work through an accessible, effective, and creative portfolio. Flaunt showcases a variety of portfolio alternatives that represent both the most common approaches as well as some offbeat executions. Hopefully, this book will help ease the anxiety and burden of creating a portfolio, demystify the process of putting it together, and establish expectations of presenting it.

Production Lesson(s)

Originally we wanted to print the two back sections — the surveys and the interviews — as black ink on colored paper but the cost was about $7,000 more for the additional work needed in bindery. And we thought we would save money by printing over 40 pages in a single spot color! Since this is self-funded we had to settle for faking it by flooding the two sections with a CMYK build (limiting it to two ink wells to avoid moire patterning) and overprinting the black.”

Post Author

Author Picture

Armin Vit

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

May 12, 2015


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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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FPO is run with Six Apart’s MovableType

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End