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Lead Image

Lead Belly Box Set


Production Method




Visual Dialogue

Art Director: Fritz Klaetke
Designers: Fritz Klaetke, Kimber Lynch, Julie Ostrow
Photographers: various
Writers: Jeff Place, Bob Santelli
Production Manager: Mary Monseur



Tri-Plex Packaging

The first of its kind, Boston-based agency Visual Dialogue presents a career-spanning large format book and box set of “one of the most fascinating characters in American music”. 



Smithsonian Folkways Recordings

Quantity Produced


Production Cost

Production Time

75 Days

Dimensions (Width × Height × Depth)

Page Count


Paper Stock

Number of Colors

Book: 4-color (cmyk)
CDs: 3 PMS colors


Matte PP lamination


Hard-bound book, section sewn, lay-flat binding


General Merchant JNL
Brenham JNL
Franklin Gothic

This piece is available for purchase for $89.98

Lead Belly Box Set
Lead Belly Box Set
Lead Belly Box Set
Lead Belly Box Set
Lead Belly Box Set
Lead Belly Box Set
Lead Belly Box Set
Lead Belly Box Set
Lead Belly Box Set
Lead Belly Box Set ---

Recent Posts



Project Description

From his discovery in prison to his genre-defying repertoire to his influence on musicians that continues to this day, Huddie Ledbetter—€”better known as Lead Belly—is one of the most fascinating characters in American music. Following up our Grammy-winning Woody at 100, we worked closely with Smithsonian Folkways to present a complete picture in the definitive Lead Belly boxed set. The package traces his life verbally, visually, and aurally through a 140-page, 12" × 12" book (referencing the original LP covers) and five discs of career-spanning music.

Production Lesson(s)

In order to make keep it affordable (under $100) we had to print the book in China. Getting accurate proofs from China never seems to be straightforward. The text pages were no problem, but at times the subtle gray-on-gray cover seemed to get lost in translation.”

Post Author

Author Picture

Kelly Cree

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

May 13, 2015


Filed Under

Music Packaging


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

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Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

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Brand Nieuwe Conference / Ditto but in Amsterdam.

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