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BROWSE


Lead Image

PepsiCo 50th Anniversary Book

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Production Method

Offset

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Design

Think Studio

Creative Director: John Clifford
Designer: Tim Littleton

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Printing

Graphicom

Opting for a modern, future-driven design for PepsiCo’s 50-year retrospective, New York firm Think Studio credits the exceptional capabilities of Italian printshop Graphicom for helping them create a consistent level of quality across a broad range of images from different sources and eras. 

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Client

Melcher Media and PepsiCo


Quantity Produced

5,000


Production Cost


Production Time

3 Weeks

Dimensions (Width × Height × Depth)

9 × 11.5 in.


Page Count

232


Paper Stock

Athens / Silk / Text / 100


Number of Colors

4

Varnishes

matte lamination


Binding

Smythe sewn


Typography

Trade Gothic
Joanna

 


PepsiCo 50th Anniversary Book
PepsiCo 50th Anniversary Book
PepsiCo 50th Anniversary Book
PepsiCo 50th Anniversary Book
PepsiCo 50th Anniversary Book
PepsiCo 50th Anniversary Book
PepsiCo 50th Anniversary Book
PepsiCo 50th Anniversary Book
PepsiCo 50th Anniversary Book
PepsiCo 50th Anniversary Book
PepsiCo 50th Anniversary Book
PepsiCo 50th Anniversary Book
PepsiCo 50th Anniversary Book
PepsiCo 50th Anniversary Book
PepsiCo 50th Anniversary Book ---

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Project Description

Think Studio designed 50 Years of Pepsi: A Storied Past, A Promising Future, a 230-page large-format book chronicling PepsiCo's history. The corporation was formed in 1965 when Pepsi-Cola merged with Frito-Lay to form a complementary beverage and snack business. Today, it's one of the world's largest food and beverage companies, and has grown to include international brands such as Tropicana, Quaker Oats, Doritos, Naked Juice, Lipton, Sabra Hummus, Gatorade, and Aquafina, among many others.

With so many iconic brands, it was a design challenge to give the book a cohesive look and feel. Rather than a retro look, Think Studio created a clean, modern design that looks to the future, with bright colors, large pull quotes, infographics, and bold typography. Archival photos, vintage advertising, leadership profiles, business tips, and iconic marketing campaigns help tell the story of the brands and their part in our popular culture.

Production Lesson(s)

With images coming from so many different sources in varying degrees of quality, working with a great printer with excellent prepress capabilities was crucial. The high quality of the images is now consistent throughout the book.”

Post Author

Author Picture

Kelly Cree

Writer for UnderConsideration LLC.

More: Online / On Twitter

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Date Published

October 16, 2015

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Filed Under

Books
Offset

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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

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All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

Contact us by e-mail

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


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