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2024 Year in Review — A 10-part Series

The Year in Review, Part 7: The Best in Supporting Identity Elements

The Year in Review, Part 7: The Best in Supporting Identity Elements

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Announced Dec. 31, 2024Comments (0)

2024 Year in Review — A 10-part Series

The Year in Review, Part 6: The Best in Proprietary Type and Use of Typography

The Year in Review, Part 6: The Best in Proprietary Type and Use of Typography

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Announced Dec. 30, 2024Comments (0)

2024 Year in Review — A 10-part Series

The Year in Review, Part 5: The Best in Icons, Monograms, Wordmarks, and Mascots

The Year in Review, Part 5: The Best in Icons, Monograms, Wordmarks, and Mascots

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Announced Dec. 27, 2024Comments (0)

2024 Year in Review — A 10-part Series

The Year in Review, Part 4: The Best Friday Likes

The Year in Review, Part 4: The Best Friday Likes

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Announced Dec. 26, 2024Comments (0)

2024 Year in Review — A 10-part Series

The Year in Review, Part 3: The Most Not Great

The Year in Review, Part 3: The Most Not Great

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Announced Dec. 25, 2024Comments (0)

2024 Year in Review — A 10-part Series

The Year in Review Part 2: Recurring Trends

The Year in Review Part 2: Recurring Trends

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Announced Dec. 24, 2024Comments (0)

2024 Year in Review — A 10-part Series

The Year in Review Part 1: The Most Notable

The Year in Review Part 1: The Most Notable

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Announced Dec. 23, 2024Comments (0)

While Supplies Last

2024 Brand New Conference: Swag

2024 Brand New Conference: Swag

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Announced Nov. 18, 2024Comments (0)

An Illustrated Overview of the 2-Day Event

2024 Brand New Conference: Summary, Sights, and Videos

2024 Brand New Conference: Summary, Sights, and Videos

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Announced Oct. 24, 2024Comments (0)

Illustrated by Con McHugh

Shop: That Blue Tee and Sweatshirt

Shop: That Blue Tee and Sweatshirt

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Announced Oct. 21, 2024Comments (0)

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Pinned Recent, Big Stories

New Logo and Identity for Affinity done In-house

 
Posted Nov. 6, 2025
Comments (0) 217

New Logo and Identity for Domino’s by Work In Progress

 
Posted Oct. 9, 2025
Comments (0) 144

New Logo, Packaging, and Identity for Starburst by Straight Forward Design

 
Posted Sep. 30, 2025
Comments (0) 33

New Scandal and Identity for Cracker Barrel

 
Posted Sep. 2, 2025
Comments (0) 134

New Logo and Identity for La-Z-Boy by Colle McVoy

 
Posted Jul. 31, 2025
Comments (0) 102

New Logo and Identity for Tripadvisor by Koto

 
Posted Jul. 7, 2025
Comments (0) 203
 
 
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About

Brand New, a division of UnderConsideration, is an extensive resource updated daily with the latest and most note-worthy logo, identity, and branding projects. Where those practicing or pursuing creative work can access our opinion or contribute their own. More…

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN.

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Typography

Alaska from Newglyph.
Social from Dinamo Typefaces.

Logo concept by UnderConsideration with execution by Rob Clarke.