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The Best and Worst Identities of 2019, Part 4: The Best Noted

Announced Dec. 26, 2019 by Armin

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I’ll admit the first eight or nine in this list aren’t the most inspiring or awesome — it was a year of fines in the Noted category — but the projects included are strong, appropriate, and well-deserving of some recognition.

See also:
Part 1: The Most Notable Reviewed & Noted
Part 2: The Best Reviewed
Part 3: The Worst Reviewed
Part 5: The Worst Noted
Part 6: The Best Friday Likes
Part 7: The Clickbait-iest Linked

Backgrounds: crops of photos by Sean Sinclair on Unsplash
Fonts: Decoy by PSTL and Spoof by Polytype.

 

No.

12

New Logo and Identity for Danish Crown by Kontrapunkt

New Logo and Identity for Danish Crown by Kontrapunkt
 

Crisp type, crisp crown, and a killer (also crisp) website.See original post

No.

11

New Logo and Identity for House of Hoops by SouthSouthWest

New Logo and Identity for House of Hoops by SouthSouthWest
 

Of the various other logos that attempted a 360-degree type loop, this was the best and the pop-up shops turned out pretty slick.See original post

No.

10

New Alternate Logo for Chicago White Sox by CONTINO

New Alternate Logo for Chicago White Sox by CONTINO

Not everyone liked this but I thought it was a great manifestation of the more rugged Chicago baseball team — this wouldn’t work for the Cubs. See original post

No.

9

New Logo for Riot Games by Rinker Design and In-house

New Logo for Riot Games by Rinker Design and In-house
 

Abstracting hands is a difficult task but this fist is very nicely done and well complemented by custom lettering with matching angles.See original post

No.

8

New Logo and Identity for D-Day Exhibit by Rose

New Logo and Identity for D-Day Exhibit by Rose

A relevant concept very nicely executed.See original post

No.

7

New Cans for Heineken by VBAT

New Cans for Heineken by VBAT
 

The Heineken visual language has always been great and this zoomed-in version takes it up to 11.See original post

No.

6

New Logo and Cover for The Atlantic done In-house

New Logo and Cover for The Atlantic done In-house
 

I know I questioned the idea of making the “A” happen for The Atlantic but typographically, this is just stunning, especially after a second glance a mere month later.See original post

No.

5

New Name and Logo for Marriott Bonvoy by Mother Design (Updated)

New Name and Logo for Marriott Bonvoy by Mother Design (Updated)
 

This isn’t the most exciting but it is a solid identity program that works well for all the different hotel brands under Marriott’s purview and the motion component by Trollbäck+Company was much nicer than it probably needed to be.See original post

No.

4

New Logo and Identity for Literary Emporium by Fiasco Design

New Logo and Identity for Literary Emporium by Fiasco Design
 

A very charming icon accompanied by great typography.See original post

No.

3

New Identity for Ayushman Bharat Wellness Centers by Lopez Design

New Identity for Ayushman Bharat Wellness Centers by Lopez Design

A super thoughtful design system that is perfectly suited for the needs of each healthcare location across the many cities of India. See original post

No.

2

New Logo for Sandwich by Cosma Schema

New Logo for Sandwich by Cosma Schema
 

If one could visualize the joy of a peanut butter jelly sandwich in logo form, this would be it. This logo makes me smile ear to ear.See original post

No.

1

New Name and Logos for Kannapolis Cannon Ballers by Studio Simon

New Name and Logos for Kannapolis Cannon Ballers by Studio Simon
 

With so many minor league baseball logos in recent years going bananas with their names and logos, this one managed to stand out with an insanely fun mustachioed mascot shooting into the sky. Not everyone loved the script wordmarks but they have a classic baseball aesthetic that’s hard to argue against. As a major bonus, the actual mascot, in real life, is one of the best we’ve seen on Brand New ever — seriously, look at this guy. See original post

See what else happened on Brand New each year since publication began in 2006

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