Opinions on corporate and brand identity work.

A division of UnderConsideration.








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Nice

New Logo and Identity for Dunder Mifflin

New Logo and Identity for Dunder Mifflin

Brasilia, Brazil-based João Matheus de Barros has designed a VERY convincing identity for everyone’s favorite fictional paper company, Dunder Mifflin.

Link

Via

Linked Jul. 9, 2020

News

Quite a Steal

Quite a Steal

With the school in the process of moving to a new building, the logo at the half-court in the New Bremen Elementary School gym that had been there since 1929 was stolen — someone cut it out. The logo has since been recovered.

Link

Linked Jul. 8, 2020

Nice

Logo Archive#7

Logo Archive#7

The latest edition of LogoArchive by Richard Baird features a selection of 24 logos designed for textile-related businesses and covers the logo story of the Woolmark symbol.

Link

Linked Jul. 7, 2020

Brand New Conference Updates

Austin (2021)
Pre-sale tickets available for the 2021 Brand New Conference in Austin, on October 7 – 8. Pre-sale will end in early to mid May. / Register now! /

Las Vegas (2019)
Videos of all the presentations of the 2019 Brand New Conference are now available for purchase as individual files ($8 each) or the whole 16 as a set ($90). / Browse videos /


Spotted Around the web

New Logo for Bojangles’

New Logo for Bojangles'
 
Spotted Jul. 9, 2020

Pinned Recent, Big Stories


Curated THE ITALIC JOB

New Logo for Lifetime

New Logo for Lifetime
 
Posted Mar. 26, 2020