Opinions on corporate and brand identity work.

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United’s Tulip

United's Tulip

If you miss United’s tulip monogram, this Facebook group, Save the United Airlines Tulip, will be quite satisfying, with hundreds of images (old and older) and many still being uploaded constantly even seven years after United dropped the tulip in favor of Continental’s globe.


Linked Dec. 12, 2017


Pepsi Claw

Pepsi Claw

A lobster was found with a strange imprint of a picture of a Pepsi can on its claw.


Linked Dec. 11, 2017


Butt of the Joke

Butt of the Joke

Dairy Air Ice Cream Co. in Montclair, NJ, has sparked some controversy among its retail neighbors because of its overly sexualized cow logo. The whole business seems to be run by giggly teenage boys: the ice creams have names like Keister Key Lime and Coconut, Peanut Butt’r Booty, and Oprah’s Favorite Fanny sundaes, not to mention that their name is a pun on derrière. (Photo: Deborah Ann Tripoldi for Montclair Local)


Linked Dec. 8, 2017

Brand New Conference Updates

New York (2018)
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New Logo for Uber Eats

New Logo for Uber Eats
Spotted Dec. 11, 2017

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