Opinions on corporate and brand identity work.

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Interesting

Spain’s Top Brands

Spain's Top Brands

Interbrand has released their assessment of the top 30 brands in Spain. Full rankings at the link and some further reading (in Spanish) here.

Link

Linked Jan. 22, 2018

Interesting

On Trademarking Logos

On Trademarking Logos

Michael Johnson provides a digestible explanation of trademarking logos and how it’s not as easy as doing a Google search for similar logos to avoid infringements.

Link

Linked Jan. 19, 2018

Interesting

The Eyes Have It

The Eyes Have It

When Lippincott redesigned the Starbucks logo in 2011, the siren almost got full eyes. Kinda glad she didn’t. Fast Company has some behind-the-scenes images from the development.

Link

Linked Jan. 18, 2018

Brand New Conference Updates

New York (2018)
Pre-sale tickets now available for the 2018 Brand New Conference in New York, on September 13 – 14. / Register now! /

Chicago(2017)
Videos of all the presentations of the 2017 Brand New Conference are now available for purchase as individual files ($8 each) or the whole 16 as a set ($90). / Browse videos /


Spotted Around the web

New Name and Logo for IQVIA

New Name and Logo for IQVIA
 
Spotted Jan. 17, 2018

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