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O.K. Periodicals

Quantity Produced


Production Cost

Base cost: €5,500 (US$7,400)
(Achieved through fierce haggling and several partial sponsorships, and is not an average example)

Production Time

15 days

Dimensions (Width × Height × Depth)

170 mm × 240 mm (6.69 in × 9.44 in)

Page Count


Paper Stock

Munken Lynx 120gr

Number of Colors

CMYK + 2 color rainbow print





When producing a large amount of pieces it is hard to make each piece different from the one before, at least without resorting to digital printing that allows you to customize text and other details piece by piece. By silk-screening with a split fountain on the cover, each color blend is unique to each print, a technique that is replicated by forcefully “color-smearing” the interior pages. On their project description, where you can also see some additional images, the designers explain:

This issue has been submitted to an accident-prone production process. The first 32 pages have been exposed to multiple print errors and each cover has been screen printed in a special color combination. By giving serendipity a chance, each magazine is unique.

Surely a labor of love favored by a passion for hovering over the press which is reflected on each magazine.

O.K. Periodicals #3: Failure --- O.K. Periodicals #3: Failure --- O.K. Periodicals #3: Failure --- O.K. Periodicals #3: Failure


Recent Posts



O.K. Periodicals #2: Failure


Production Method





Research, editing and design: William van Giessen, Joost van der Steen and Bouwe van der Molen



Printing by Ando (The Hague, The Netherlands).
Binding by Hexspoor (Boxtel, The Netherlands)

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author


Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

May 18, 2009


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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End