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Quantity Produced


Production Cost

$100 + donated paper

Production Time

2 weeks

Dimensions (Width × Height × Depth)

36 in × 48 in

Page Count

Paper Stock

Cold-press watercolor paper

Number of Colors

Black + 3 to 5 splats




Gotham Bold


If ever there was a “for the love of the game” poster competition, this one would be a sure contender. After what I can only assume were endless hours of linoleum carving, the poster was ready for a unique production process thanks to a group of AIGA Seattle volunteers as they took part in the 8th Annual Wayzgoose celebration at SVC Seattle: Mixing the ink and applying it to the linoleum seemed to be common and rudimentary, that is until you see the paper sandwiched between the carving and a large piece of wood ready to be run over by the steamroller that slowly approaches.

Five copies were printed that were as similar to each other as this process allows, but a unique flair was to be added to each poster. Armed with ink and sponges the team climbed the stairs and positioned themselves above the posters, two stories up, and started dripping and slapping the colorful blooms that make this poster so extraordinary.

You need only to watch the video below to be incredibly jealous of the fun and success this lucky group of designers enjoyed.

Bloom Poster ---

---Bloom Poster ---Bloom Poster


Recent Posts



Bloom Poster


Production Method



A team of volunteers and AIGA members: Jeff Barlow, Dawn Carlson, David Ehlert, Daisy Fry, Geoff Gray, Kristine Johnson, Jeff LaCoste, Sprague Minger



Ink by the volunteers, steamroller driven by Jenny Wilkinson

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author


Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

September 17, 2009


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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End