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Mrs. Blumenthal

Quantity Produced


Production Cost


Production Time

5 weeks

Dimensions (Width × Height × Depth)

7 in × 7 in

Page Count


Paper Stock

Coated stock

Number of Colors




Perfect binding




Every now and then we encounter a project that does not exactly fit the FPO mold, but a project that we think might inspire a few of you to do something you haven’t tried before. Such is the case with the book that Steven Blumenthal designed and produced via the online digital printer blurb.com as he and his wife set out to celebrate a year of wedded bliss.

Traditionally the first anniversary gift is made of paper. I was inspired to do this many months ago while reading through our old text messages — I was just cracking up, and realized this would be a great source for a diary or journal project. I found a piece of shareware that downloads text messages from your phone. Then I edited a heap of text messages down to about 15 per month. I picked one key text for each month and illustrated it. I created the book in InDesign and exported it to a PDF. Then I sent it to blurb.com who did the printing.

When sending something to print at blurb.com or any of its competitors the main fear is usually color. You know you will get a decent coated stock, a slightly heavier coated cover and a decent binding — not mediocre, but not stellar. Color is the one thing that we as designers obsess and fret about to a fault, but it looks like this project printed rather nicely with clean bright colors. I am sure a gushing wife is holding dearly to the one and only copy.

Steven, the stakes are high for Cotton next year.

Anniversary Book --- Anniversary Book --- Anniversary Book --- Anniversary Book --- Anniversary Book --- Anniversary Book --- Anniversary Book --- Anniversary Book


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This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author


Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

September 23, 2009


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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End