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Quantity Produced


Production Cost


Production Time

1 month

Dimensions (Width × Height × Depth)

5 in × 7 in

Page Count

Paper Stock

Neenah Classic Crest Solar White

Number of Colors

2 spot inks, Speedball Red and Speedball Turquoise




Hand carved


Is a holiday card like all others? Surely not. Especially when each card is hand crafted with care and love as a designer seeks to learn something new, a technique that snatches him or her from their usual element, forcing them to improvise and go with the flow. Such is the case of Brent Couchman, designer and illustrator at Fossil:

For one of our projects we had done a series of woodcut inspired prints to use on different Fossil products. It was my first time working with the technique and it was fun to get away from the computer and learn something new. It was also relatively simple so I thought it could work well for our holiday cards. Previously, I had used a single color but I thought it would be fun to try printing with two colors. The actual carving was pretty easy and probably took about 2 hours. The trickiest part was to carve it so that each block would line up correctly for printing. I used the dining room as a production area and just printed an hour at a time for a few days until we had it all done.

The rubber doesn’t hold a great amount of detail which I learned early on while we were printing. Smaller lines, like the type, didnt seem to hold up as well as I had wanted but it also gave it an overall rougher feel which we were OK with. Based on suggestions from friends I think I’ll try using linocut blocks next time to get a little bit more detail in there.

We sure hope Brent continues experimenting and having fun. May we suggest a valentine?

Brent Couchman Holiday Card --- Brent Couchman Holiday Card --- Brent Couchman Holiday CardBrent Couchman Holiday Card --- Brent Couchman Holiday Card --- Brent Couchman Holiday Card --- Brent Couchman Holiday Card --- Brent Couchman Holiday Card --- Brent Couchman Holiday Card


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Brent Couchman Holiday Card


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Brent Couchman



Brent Couchman

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author


Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

December 17, 2009


Filed Under

Self promotion


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

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Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End