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2009
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2017

For some people, “fun” is carving a piece of wood for hours on end, and “funny” is, well, things like birds. Some people are probably just Seth Akkerman who created this poster for his own amusement. I could recount what he told me, but best to hear it from him:

My rules when working on personal projects is that they need to make me laugh, I need to be proud of the craft, and if possible I like to work in inside jokes (usually this part results in the humor). For whatever reason, birds have been a common theme in my work lately so I took that concept and tried to think of ways I could push it differently.

The wood plate method came about because for whatever reason, I really enjoy the tediousness of carving for hours and hours on something that could be printed by a machine relatively fast. I feel a much greater connection to the piece afterwards knowing that I was able to successfully carve every element from a piece of wood including the extremely small type. Also, I think the texture that appears in the end print as a result of the actual wood adds a level of interest for the end viewer to offer them something past the initial glance.

I also chose to use the hand symbols as part of the motif because, as I said before, birds have been finding a way into my work already and I enjoyed the humorous connection between bird watching in a “line-up” field guide structure of actual specimens but conveyed in a non-realistic manner. You can still see the actual birds (thus the shadows for people who couldn’t stretch to get there).

The blind emboss in this piece is the inside joke that I mentioned earlier. This portion is the real exclamation point on the whole piece but only if you see it. I like the idea that someone may not even see them for the first few days or weeks it is in their possession. Then, one day, they happen to look at it the right way and they get it. In my eyes, this is even more value added for the end audience. It gives them something extra to show their friends when looking at it. Also, the blind embossed shotguns are the reason for the play on words “Fowl approach” meaning both birds and that bird watching with guns would be fowl as well.

The only ones who could probably cry foul, or fowl, at this poster are fowls, or fools.

Andy Luce Stationery

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Matter Strategic Design Stationery

Bird Watching Poster

Production Method

Design

Design, wood cutting, printing: Seth Akkerman

Printing

Seth Akkerman