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Indianapolis Early Music

Quantity Produced


Production Cost


Production Time

8 days

Dimensions (Width × Height × Depth)

5.625 in × 8.875 in

Page Count

56 + cover

Paper Stock

Cover: Uncoated Accent 80 lb white cover
Interior: Husky 60 lb white text

Number of Colors

2 Spot



Saddle stitch


Headline One
Bookman Old Style


Indianapolis Early Music recently underwent a brand overhaul courtesy of CODO Design, as they strived to appeal to a younger and culture hungry community of the city. Providing them with world-class concerts was not enough, they needed to come across as urbane and contemporary, sophisticated and approachable.

For the art direction, we took cues from the likes of the London Jazz Festival and the Metropolitan Museum of Art. As with any non-profit organization, budget limitations were a big concern. We wanted to create something that was cost-effective but still looked great.

I was actually worried about getting the overprint to look right, as I’d never done a piece quite like this before, but thankfully we have a comfortable relationship with the printer—they took one look at my mockup and nailed it. I’m really proud of the result, because it proves that you can create something outstanding without breaking the bank. You can make something really attractive by building cost-saving production measures into the design of the piece. This is definitely a time of doing more with less.

Overprinting is one of those design tricks that can look awesome, or go terribly terribly wrong. Of course, if you use hot pink your odds are on the good side.

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Recent Posts



Indianapolis Early Music Program


Production Method



CODO Design: Cody Fague



Faulkenberg Press

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author


Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

July 26, 2010


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End