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Quantity Produced


Production Cost


Production Time

2 Weeks

Dimensions (Width × Height × Depth)

Cards: 3.5 in × 2 in
Bags: 4 in × 6 in
Pins: 1 in

Page Count

Paper Stock

Cards and Notebook: French Paper Muscletone, 140 lb Cover
Interior and envelopes: French Paper Muscletone, 80 lb Text

Number of Colors

Letterpress: 1 Spot
Gocco: 2 Spot



Hand stitching




While most design firms have understated typographic identities, Chicago-based Robot, Monster & Ghost Co. has, as its name implies, a robot, a monster, and a ghost as its identity elements. Respectively named Cilantrobot, Kibbles, and Roux. For this promotional packet, Roux the ghost gets the star treatment with a set of business cards, a glow in the dark button — which I tried to photograph to no avail — and a lovely notebook made out of the make-ready sheets. (Note to self: start asking printers to save us those sheets, even to use as wrapping paper). The result is a tight little promotional with tons of personality and tactility in a cute, er, I mean scary, canvas bag.

The purpose of the piece was to basically make noise, get our name in front of people and show off our quirk. We had the opportunity to crash (with the host’s blessing and support) a front-end design conference, so we wanted to make as big of a splash as possible. The concept is a set of calling cards for Roux, the ghost in the Robot, Monster & Ghost Company. Each mascot has a thoroughly documented background that we pull from when writing stories and promotions. The lapel pin (a button) and notebook are part and parcel for being appropriately fashionable while deceased.

The letterpress was very straight forward since it was only one color. We’d planned to gocco the envelopes and various other pieces with a much simpler icon, but after seeing the awesome makeready sheets, decided to use these for the designs of the envelopes. The process patterns were so well received (internally and by everyone who received the package) that they have become an integral part of our overall branding. We made about 60 prints using these patterns in random ways and sold them to fans of the company. The profits contributed to a second gocco printer and two tattoos.

Robot, Monster & Ghost Co. Packet --- Robot, Monster & Ghost Co. Packet --- Robot, Monster & Ghost Co. Packet --- Robot, Monster & Ghost Co. Packet --- Robot, Monster & Ghost Co. Packet --- Robot, Monster & Ghost Co. Packet --- Robot, Monster & Ghost Co. Packet --- Robot, Monster & Ghost Co. Packet --- Robot, Monster & Ghost Co. Packet --- Robot, Monster & Ghost Co. Packet --- Robot, Monster & Ghost Co. Packet


Recent Posts



Robot, Monster & Ghost Co. Packet


Production Method



Robot, Monster & Ghost Co.
Kevin M. Scarbrough and Reina Castellanos



Letterpress: Mama's Sauce
Glow in the dark pins: Busy Beaver Button
Gocco:Robot, Monster & Ghost Co.

See Printer Profile on Inker Linker

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author


Author Picture

Armin Vit

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

October 14, 2010


Filed Under

Self promotion


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End