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Quantity Produced


Production Cost

Production Time

2 Weeks

Dimensions (Width × Height × Depth)

24 in × 18 in

Page Count

Paper Stock

Cougar Natural, 100 lb Cover

Number of Colors

2 Spot (PMS 811 and Cool Gray 11)




Custom ambigram
Archer by H&F-J


While the real star of this self-promotional poster created by Kihei, Hawaii-based design Tim Parsons is the ridiculously good-looking ambigram that spells Aloha in one orientation and Mahalo in the other, the design and printing helps it stand out quite nicely knocked out of a deep orange and set against a great, exaggerated-halftone image.

Aloha and Mahalo are two Hawaiian words with a deep meaning. I noticed that they had a visually similar structure and thought that they’d make a perfect ambigram.

Love — Affection — Compassion — Mercy — Sympathy — Pity — Kindness — Sentiment — Grace — Charity — Greeting

Thanks — Gratitude — To Thank — Thank You Very Much — Compliment

Looks can be deceiving, it was a lot harder than I thought. Below you can see some of the original sketches and in-progress screen printing. More detail can be found here.

Aloha Mahalo Poster --- Aloha Mahalo Poster --- Aloha Mahalo Poster --- Aloha Mahalo Poster --- Aloha Mahalo Poster --- Aloha Mahalo Poster


Recent Posts



“Aloha Mahalo” Poster


Production Method



Tim Parsons



Nick Wilson

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author


Author Picture

Armin Vit

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

December 15, 2010


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End