ADV @ UNDERCONSIDERATION      Peek here for details






Quantity Produced


Production Cost


Production Time

3 Days

Dimensions (Width × Height × Depth)

19 in × 25 in

Page Count

Paper Stock

French Paper, Pop-tone, Whip Cream 100 lb

Number of Colors

3 Spot




Based on Hellenic Wide


If folk rock is your ace in the hole, the Avett Brothers have it in spades. This silkscreen poster by Brian “Doc” Reed really captures the home-grown appeal of the Avetts. The cool blues and slightly warmer greens combine well to give the illustration a soothing earthy feel. The vertical type treatment is a nice touch that reads equally well when the poster is rotated 180 degrees. The choice of Hellenic Wide also helps with the readability of the vertical type.

Obviously the job of a gig poster is to catch the eye of viewers/passers-by and to inform them about an event. So looking cool is just in the DNA of a gig poster.

Since LP art has been reduced to CD art, which is now often reduced to digital thumbnails viewed as iTunes album art, much of the visual connection between an artist and consumers has been lost. Well-designed posters can fill this void. For all of those reasons, I wanted to create a poster with a clear concept that would appeal to fans of the Avett Brothers, as well as those who have never heard of them.

The concept of this poster was to create an image that spoke about the brothers being two different people, but with a common goal. Simply put, they are two sides of the same coin. The idea was to create the poster so it could hang either way and have the information read correctly. This element reinforces the idea that the band is a family unit. To me, the Avetts are kings, or aces in this case, of indie/folk music. Truly, the magic is in the music.

Avett Brothers Poster --- Avett Brothers Poster --- Avett Brothers Poster --- Avett Brothers Poster --- Avett Brothers Poster --- Avett Brothers Poster --- Avett Brothers Poster --- Avett Brothers Poster --- Avett Brothers Poster --- Avett Brothers Poster --- Avett Brothers Poster --- Avett Brothers Poster


Recent Posts



Avett Brothers Gig Poster


Production Method



I Am Reedicus:
Brian "Doc" Reed



I Am Reedicus

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author

Cole Baldwin

Author Picture

Cole Baldwin

Former intern at UnderConsideration LLC.

More: Online / On Twitter


Date Published

June 30, 2011


Filed Under



Tagged with


Share to Facebook Share to Twitter Share to Google+ Add This



FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

Syndicate / RSS Feed

All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

Contact us by e-mail

Twitter @ucllc

Sign-up for Mailing List

Mailing list managed by MailChimp

Thanks to our advertisers

About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End