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Pew Fellowship in the Arts

Quantity Produced


Production Cost

Production Time

2 weeks

Dimensions (Width × Height × Depth)

23.375 in × 33 in

Page Count

Paper Stock

Rolland ST 50, 70 lb

Number of Colors







The Pew Fellowship in the Arts just recently got an identity makeover by Johnson Banks, which was a winner of the 2010 inaugural Brand New Awards. Looks like they have a lot of talented friends on their side, case in point this mailer featuring the 2010 fellowship winners done by Anthony Smyrski of Smyrski Creative.

We had a fantastic time working with photographer Colin Lenton to create catalogs for the 2009 and 2010 Pew Fellowships in the Arts. Each year these catalogs showcase the twelve winners of this prestigious award. We love working with Colin because he’s able to skillfully capture the diverse personalities of each of the featured individuals.

We worked with Sara at PFA to choose passages of interview text that give insight into each winner’s motivation, hopes, and sources of inspiration. In this 2010 version, we pushed the format of the catalog and created an oversize poster that has cut-out images and shorter quotes from each artist on one side, and program info and credits on the other. The catalog has to be mailed, so its designed to easily fold down into a compact, post-office ready size.

This piece is a mailer, so we thought a lot about how this would be opened. We worked hard to make sure the pages unfolded easily and that one would read the information on each panel in a narrative way. We tried to make the narrative and pacing as tight as possible.

Pew Fellowship in the Arts Poster --- Pew Fellowship in the Arts Poster --- Pew Fellowship in the Arts Poster --- Pew Fellowship in the Arts Poster --- Pew Fellowship in the Arts Poster --- Pew Fellowship in the Arts Poster --- Pew Fellowship in the Arts Poster ---


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Pew Fellowship in the Arts Poster


Production Method



Smyrski Creative
Art Direction: Anthony Smyrski
Design: Jon Loudon
Photos: Colin M. Lenton



Westcan Printing

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author

Lauren Dickens

Author Picture

Lauren Dickens

Former intern at UnderConsideration LLC.

More: Online / On Twitter


Date Published

June 28, 2011


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End