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The House That Lars Built

Quantity Produced


Production Cost

Production Time

2 weeks

Dimensions (Width × Height × Depth)

11 in × 17 in

Page Count


Paper Stock

Uncoated, 110

Number of Colors

CMYK + 1




This piece is available for purchase for $32.50 + shipping

With all of the Royal Wedding hoopla we got to see some rather questionable design choices being made. We may agree or disagree on the event’s branding effort, but that does not matter. Far more interesting is the poster developed by Brittany Watson Jepsen that showcases the royal procession route in a beautifully designed and printed poster that combines an illustration printed in giclée and hit of red letterpress.

This poster was designed for the royal wedding of Prince William and Kate Middleton. It shows the drive from Buckingham Palace to the place of the wedding site, Westminster Abbey and indicates major London locations.

A poster worth a thousand lessons…Registering letterpress to giclée can be quite a challenge. Each sheet of Crane Lettra had to be hand fed into the giclée printer very carefully to ensure consistent printing of the image so we wouldn’t be angry at ourselves when trying to register the photopolymer letterpress plates to the giclée image. After the paper is through in the giclée printer, we cut down the parent sheets to fit into our vintage Vandercook SP-15 letterpress. After adjusting the registration, packing, and amount of ink on the press, everything was just right and we started the process of hand printing the posters one at a time. Once we are to this point there is little adjustment and, other than adjusting the ink, it is only a matter of printing through the pieces. So that is what we did.

Royal Wedding Processional Map Poster ---Royal Wedding Processional Map Poster ---Royal Wedding Processional Map Poster ---Royal Wedding Processional Map Poster ---Royal Wedding Processional Map Poster ---Royal Wedding Processional Map Poster ---Royal Wedding Processional Map Poster ---Royal Wedding Processional Map Poster


Recent Posts



Royal Wedding Processional Map Poster


Production Method



Brittany Watson Jepsen



Rowley Press

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author


Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

September 1, 2011


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End