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Personal project

Quantity Produced


Production Cost

Production Time

Dimensions (Width × Height × Depth)

837 mm × 1043 mm (32.95 in × 41.06 in)

Page Count

Paper Stock

Heritage White 300gsm

Number of Colors




This piece is available for purchase for £240 ($US373.49) + shipping

A specialty of New North Press, this letterpressed poster of an English nursery rhyme brings a childlike feel to hand-set type. The grim subject matter of the poem prods one to ponder the context of its origin—or at least Google it. A variety of typefaces provide the rhythm of the rhyme. I’ve never heard it spoken before, yet it’s still stuck in my head.

Oranges and Lemons is an English nursery rhyme which refers to the bells of six churches, all within or close to the City of London and dates from around the 17th-century.

The type was printed on a hand-pulled Albion press in two halves as it was too large to fit on the bed all in one go. This doubled the print and drying time and also meant we had to roll the excess of the sheet to wind in the press. As this was a second edition we should have recalled these trials.

Oranges and Lemons Poster ---
Oranges and Lemons Poster ---
Oranges and Lemons Poster


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Oranges and Lemons Poster


Production Method



Richard Ardagh & Graham Bignell



Richard Ardagh & Graham Bignell at New North Press London, UK.

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author

Jessica Mullen

Author Picture

Jessica Mullen

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

October 20, 2011


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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End