ADV @ UNDERCONSIDERATION      Peek here for details






Quantity Produced


Production Cost

£450 (US$696)

Production Time

1 week

Dimensions (Width × Height × Depth)

707mm × 500mm (27.83 in × 19.68 in)

Page Count

Paper Stock

Cyclus Offset, 380gsm

Number of Colors

5, with the base colour being a screen printed gradation from the green to cyan


One translucent thin white varnish as the final layer



This piece is available for purchase for £75 ($US116)

Intricate detail and playful colors make this light capturing device look like an amusement park for sunbeams. Tom Rowe’s trademark style and use of screenprinting combine into a textured environment my eyes don’t want to leave.

This project was originally an illustration commissioned for London based publishers Nobrow for their fourth issue (day & night). The machine is what I envisaged a light capturing device may look like.

The illustration was originally printed litho but now has been re-coloured for screen printing. Wanted to play with using gradients within screen printing so decided to have the base colour as a gradient from the green to the cyan.

Ed.’s Note: Welcome to one of our two new interns, Jessica Mullen.

Tom Rowe Promotional Poster ---
Tom Rowe Promotional Poster ---
Tom Rowe Promotional Poster ---
Tom Rowe Promotional Poster ---
Tom Rowe Promotional Poster ---


Recent Posts



Tom Rowe Promotional Poster


Production Method



Tweed Tom
Commissioned by Nobrow



Bob Eight Pop

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author

Jessica Mullen

Author Picture

Jessica Mullen

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

October 5, 2011


Filed Under



Tagged with


Share to Facebook Share to Twitter Share to Google+ Add This



FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

Syndicate / RSS Feed

All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

Contact us by e-mail

Twitter @ucllc

Sign-up for Mailing List

Mailing list managed by MailChimp

Thanks to our advertisers

About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End