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Quantity Produced


Production Cost

Cover: $0 (Provided by BurdgeCooper)
Interior: $11,000

Production Time

3 Weeks

Dimensions (Width × Height × Depth)

6.25 in × 9 × 0.6

Page Count

248 + Cover

Paper Stock

Cover: Mohawk Superfine, Ultrawhite, 120 lb Cover
Interior: Finch Opaque, Smooth, Bright White, 80 lb Text

Number of Colors

Cover: 2 Spot
Interior: CMYK



PUR Perfect Binding


Palatino Sans by Linotype
Alternate Gothic by Linotype
Trade Gothic Next by Linotype

This piece is available for purchase for $34.99 + Shipping

Following the lead of the 2010 Brand New Awards book, the 2010 FPO Awards book is a compact, uncoated bundle of goodness. Due to some project overlap we were slow in getting the book finished but once we were able to focus on it, we banged it out in about a month of design and editing plus another month of production.

This time around we were able to add a slight punch of extra print love on the cover thanks to BurdgeCooper’s generous offer to print the cover and engrave the typography on the front. The effect is subtle, but once you rub it you can’t stop rubbing it. This required a pretty straightforward coordination of getting the cover sheets from Los Angeles to San Antonio for binding with the interior of the book, which was printed again with our trusty printers, Capital Printing, here in Austin.

Things went remarkably smooth and I was able to press check the whole interior in a single day.

You can now order the book, iPad app, or PDF here.

2010 FPO Awards Book ---

2010 FPO Awards Book ---

2010 FPO Awards Book ---

2010 FPO Awards Book ---

2010 FPO Awards Book ---

2010 FPO Awards Book

Engraving plate, courtesy of BurdgeCooper

2010 FPO Awards Book ---

2010 FPO Awards Book ---

2010 FPO Awards Book ---

2010 FPO Awards Book ---

2010 FPO Awards Book ---

2010 FPO Awards Book ---

2010 FPO Awards Book ---

2010 FPO Awards Book ---

2010 FPO Awards Book ---

2010 FPO Awards Book ---

2010 FPO Awards Book ---

2010 FPO Awards Book ---

2010 FPO Awards Book ---


Recent Posts



2010 FPO Awards Book


Production Method








Cover: BurdgeCooper
Interior: Capital Printing

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author


Author Picture

Armin Vit

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

January 2, 2012


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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End