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Segal Centre

Quantity Produced

Production Cost

Production Time

3 weeks

Dimensions (Width × Height × Depth)

Brochure: 6.5 in × 9.5 in
Posters: 55.375 in × 70 in

Page Count

Brochure: 44

Paper Stock

Enova 140M

Number of Colors








I am very attracted to these digital collages of key elements that represent one play or another as produced by the Segal Center in Canada—there is something great happening between the elements, the colors and the ever lovely overprints.

Every year Mookai is mandated to create the Segal Centre’s posters for the theatre season—this is our 6th season. The client sends us a brief synopsis of each play and we are given carte blanche for the creative direction. The series this year, combines colorful minimalist graphic illustrations with a simple photographic element that brings clarity and intrigue while maximizing visual impact.

A little bit of eye candy is always good for the soul!

Segal Centre Season Posters ---Segal Centre Season Posters ---Segal Centre Season Posters ---Segal Centre Season Posters ---Segal Centre Season Posters ---Segal Centre Season Posters ---Segal Centre Season Posters ---Segal Centre Season Posters ---Segal Centre Season Posters ---Segal Centre Season Posters ---Segal Centre Season Posters ---Segal Centre Season Posters ---Segal Centre Season Posters ---Segal Centre Season Posters ---Segal Centre Season Posters ---Segal Centre Season Posters ---Segal Centre Season Posters


Recent Posts



Segal Centre Season Posters


Production Method




Creative Direction: Lori von Sychowski
Art Direction and illustration: Nadine Chassé



This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author


Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

January 10, 2012


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End