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Lead Image

Hartford Museum Passport


Production Method




Brian Cook



Stamps: Simon Stamp
Passport: Scout Books

See Printer Profile on Inker Linker

A self-initiated project to better the city of Hartford, superhero designer Brian Cook funded this realistic and minimal Museum Passport with Kickstarter to encourage students to explore local heritage. Parents of Hartford better watch out—curiosity is contagious. 



Self-initiated, given to students in Hartford Public School, grades 6, 7, and 8

Quantity Produced


Production Cost


Production Time

Three weeks

Dimensions (Width × Height × Depth)

3.5 in × 5 in

Page Count


Paper Stock

100% Recycled Text, White, 70 lb

Number of Colors






Gotham Black by Hoefler & Frere
Jones Estilo by Dino dos Santos


Hartford Museum Passport --- Hartford Museum Passport --- Hartford Museum Passport --- Hartford Museum Passport ---

Recent Posts



Project Description

I wanted to design something that would be used, and something that would improve Hartford. After lots of talks with friends, some of whom work at the city's cultural institutions, I decided that a museum passport could create a framework for student exploration of Hartford's heritage.

Production Lesson(s)

With a set budget resulting from the Kickstarter campaign, I went back to the design and made a lot of refinements, reducing the number of ink colors, simplifying the cover. These improved the design and reduced costs, allowing me to print more copies for more students. ”

Post Author

Author Picture

Jessica Mullen

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

April 2, 2012


Filed Under

V1 to V2


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End