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An ode to the children’s book by the same name, Ellen Lupton’s “Welcome to Busytown” lecture at AIGA Houston discussed the rapidly changing profile of a graphic designer.



AIGA Houston

Quantity Produced


Production Cost


Production Time

1 Week

Dimensions (Width × Height × Depth)

11 in × 17 in

Page Count

Paper Stock

French Paper Co. / Construction / Whitewash / 100 C

Number of Colors





Wisdom Script


AIGA Houston Ellen Lupton Poster
AIGA Houston Ellen Lupton Poster ---

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Project Description

This project was meant to be both a commemorative and promotional poster for Ellen Lupton's March 31, 2012 visit to speak for AIGA Houston. I was inspired by old paper cut silhouette portraits (my grandparents had these in their home, and I always liked them).

This was my first attempt at a letterpress piece, and it was a little scary. At every stage of the design process, I had to be mindful of the intended medium—working in solids and limiting myself to one color at first, then introducing the second for contrast. I tried to avoid tying myself to any visual elements I would have to retool later, so I kept the design as basic as possible until the overall composition was in place. My (limited) experience with silkscreening came in handy here, though I was warned by the pressman that the amount of coverage necessary for the design may be problematic. In the end, however, the finished piece came out better than I'd hoped for, and I can't wait to find an excuse to make a second attempt

Production Lesson(s)

These were a challenge to print due to the enormous fill required on both plates. The posters were run on both a Challenge 15MA proof press and Chandler and Price 12×18 Craftsman. The blue plate required reinking every two prints. Due to the amount of coverage on the red plate we (Workhorse Printmakers) decided to break the sponsor's names at the bottom off onto a separate plate to maintain clean, light inking. Overall we were thrilled with the final piece and happy to be able to donate our time to AIGA Houston. ”

Post Author

Author Picture

Kelly Cree

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

May 15, 2012


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

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