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Lead Image

BlueHornet Promotional Poster


Production Method

Laser printer




Creative Manager: Michael Buchmiller




BlueHornet makes interpreting e-mail marketing trends fun with retro decoder style. 




Quantity Produced


Production Cost


Production Time

1 Week

Dimensions (Width × Height × Depth)

11 in × 17 in

Page Count

Paper Stock

Wausau Exact Index / White / 110lbs / uncoated

Number of Colors





Trade Gothic LT Bold
House Slant


BlueHornet Promotional Poster
BlueHornet Promotional Poster
BlueHornet Promotional Poster
BlueHornet Promotional Poster
BlueHornet Promotional Poster
BlueHornet Promotional Poster
BlueHornet Promotional Poster
BlueHornet Promotional Poster
BlueHornet Promotional Poster ---

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Project Description

My company, BlueHornet, was scheduled to give a keynote presentation at the Email Evolution Conference entitled “Email Marketing Trends for 2012,” which would cover a number of the surprising results yielded from a study we had recently conducted. The theme we’d been running with for the rest of our collateral at the conference was “Focus,” and we needed to come up with a leave-behind to give attendees in the audience of the keynote. We had done an infographic a few months back that was received well, and with the new study in hand, another infographic seemed appropriate. But we still needed to tie it in to our theme. The first idea was retro decoder glasses that help bring in to focus parts of the poster. Granted, decoder glasses are usually the first idea, but finally there was a situation where it fit thematically with what we were doing.

Production Lesson(s)

Luckily, I had the luxury of knowing that the final 11-by-17-inch posters would be printed in-house using our Xerox Phaser 7400 color laser printer, so I could do all of the test runs on the same equipment. I put together a bunch of shades of blue in various patterns on top of text in all sorts of shades of yellow and printed it up. When you look at them with the glasses on, you quickly figure out which ones are working and which are not. ”

Post Author

Author Picture

Kelly Cree

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

June 7, 2012


Filed Under

Laser printer


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

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Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

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Favorite Things we've Made / In our capacity as graphic designers.

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