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Lead Image

Armed with a high resolution scanner and UV offset printing on uncoated paper, the saturated and detailed photo reproductions seen in this exhibition catalog are so accurate it should be a crime. 



The Parlor at Plainspoke

Quantity Produced


Production Cost


Production Time

4 weeks

Dimensions (Width × Height × Depth)

Page Count


Paper Stock

100 lb Cover

Number of Colors

Cover: Black plus 2 Spots
Text: Black plus 1 Spot



PUR Perfect Binding


Trade Gothic
Typewriter URW

This piece is available for purchase for $20

Wish/Regret Exhibition Catalogue
Wish/Regret Exhibition Catalogue
Wish/Regret Exhibition Catalogue
Wish/Regret Exhibition Catalogue
Wish/Regret Exhibition Catalogue
Wish/Regret Exhibition Catalogue
Wish/Regret Exhibition Catalogue
Wish/Regret Exhibition Catalogue
Wish/Regret Exhibition Catalogue
Wish/Regret Exhibition Catalogue ---

Q:We are having trouble with the ink of a PMS setting right on GF Smith Plike. Does anyone have experience printing a solid on this paper or should I look at another stock?

Ask the Experts #9

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Project Description

This catalogue was created to accompany an exhibition currently on view at The Parlor at Plainspoke—a gallery space that we've established in the building where our design studio is housed. Wish/Regret is an ongoing project by conceptual artist Lauren Gillette and features the wishes and regrets of 70 subjects—all expressed as pairings of black and white mugshot style portraits made with a Hasselblad camera. Personal statements from the participants range from spontaneous and humourous to introspective and heartbreaking. The 112-page book includes high-quality duotone reproductions of 45 project participants, each appearing as facing pages within an intimate and straightforward format. Excerpts from the artist's project blog were included throughout the book on paper with a subtle difference in color and texture.

Production Lesson(s)

All of the duotone files were created in our studio—90 total scans from black and white fiber prints. We quickly realized that we would need to upgrade our scanner to one with anti-dust capability and finer resolution. Fortunately, scanners don't cost as much as they did when we purchased our last one nearly ten years ago. And the quality is far better. UV offset printing on uncoated paper allowed us to reproduce the rich saturation of the original photographs without losing detail.”

Post Author

Author Picture

Jessica Mullen

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

August 7, 2012


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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End