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Lead Image

When the clients passed on this Dieter Rams calendar concept Edwin Carter knew he couldn’t let it go to waste. So he increased the size from desk pad to poster sized, expanded the list of holidays to be more inclusive, and repurposed the project to function as quite a nice self-promotional piece. 




Quantity Produced


Production Cost

Production Time

3 weeks

Dimensions (Width × Height × Depth)

33.11 × 46.81 in

Page Count

Paper Stock

Magiclee / Uncoated

Number of Colors





DIN Engschrift Std

This piece is available for purchase for $85.00

Description ---

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Project Description

A large, A0 sized, year long wall calendar inspired by the quote "Good design is as little design as possible" & Dieter Rams

Production Lesson(s)

In June of 2012, I was approached by the design department of the MoMA Design Store and asked to design a calendar desk pad. Giving them six concepts, I knew five of them would be rejected. One design in particular I loved—the design based on Dieter Rams' quote. When that design was rejected, I felt disappointed, but I knew I didn't want it to be stored on my hard drive, never seeing the day it would be produced. So, I made some changes to it—the size and listing of holidays—adjusted some of the layout, and now it's a year long wall calendar. When I made the decision to produce this calendar myself, I wanted to have a calendar the was usable—it lists Federal Holidays—but at the same time, I wanted a calendar that featured a more inclusive list of holidays.”

Post Author

Author Picture

Duncan Robertson

Former intern at UnderConsideration LLC.

More: Online / On Twitter


Date Published

March 22, 2013


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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

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