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Lead Image

Mutual of Omaha Vegas Poster


Production Method




Justin Schafer




Making Las Vegas new and avoiding clichés could be more challenging than it sounds. Justin Schafer expresses a contemporary take on “the Vegas vibe” with this homage to vintage playing cards, without abandoning definitive icons that conjure thoughts of the Sin City. 



Mutual of Omaha Insurance Company

Quantity Produced


Production Cost

Production Time

Dimensions (Width × Height × Depth)

Page Count

Paper Stock

60 C

Number of Colors





Brandon Grotesque



Recent Posts



Project Description

Mutual of Omaha sends agents all over the world for different sales contests. In 2014 they'll be sending winning agents to the Cosmopolitan in Las Vegas. Attempting to break away from the cliche mold of Vegas I wanted to created a unique, modern, illustrative take to attract a younger, more sophisticated audience. I replicated the style of a vintage playing card with a modern twist. In addition to the tagline "The Vegas Vibe" we attempted to illustrate the overall experience they would enjoy at the upscale, modern Cosmopolitan Hotel.

Production Lesson(s)

Doing a one color silver metallic ink on colored paper was a great, inexpensive way to make an impact.”

Post Author

Author Picture

Duncan Robertson

Former intern at UnderConsideration LLC.

More: Online / On Twitter


Date Published

March 5, 2013


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End