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BROWSE
Making Las Vegas new and avoiding clichés could be more challenging than it sounds. Justin Schafer expresses a contemporary take on “the Vegas vibe” with this homage to vintage playing cards, without abandoning definitive icons that conjure thoughts of the Sin City.
Client
Mutual of Omaha Insurance Company
Quantity Produced
200
Production Cost
–
Production Time
–
Dimensions (Width × Height × Depth)
–
Page Count
–
Paper Stock
60 C
Number of Colors
1
Varnishes
–
Binding
–
Typography
Handlettering
Brandon Grotesque
Project Description
Mutual of Omaha sends agents all over the world for different sales contests. In 2014 they'll be sending winning agents to the Cosmopolitan in Las Vegas. Attempting to break away from the cliche mold of Vegas I wanted to created a unique, modern, illustrative take to attract a younger, more sophisticated audience. I replicated the style of a vintage playing card with a modern twist. In addition to the tagline "The Vegas Vibe" we attempted to illustrate the overall experience they would enjoy at the upscale, modern Cosmopolitan Hotel.Production Lesson(s)
Doing a one color silver metallic ink on colored paper was a great, inexpensive way to make an impact.
Post Author
Duncan Robertson
Former intern at UnderConsideration LLC.
More: Online / On Twitter
Date Published
March 5, 2013
Filed Under
Offset
Posters
Tagged with
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
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