ADV @ UNDERCONSIDERATION      Peek here for details



Lead Image

UC.Quarterly: Q1-2013


Production Method





Layout: UnderConsideration
Actual content: 71 wonderful creatives



Booklet: Newspaper Club
Makeready and test sheets:
Rohner Letterpess, Classic Color, Doe Eyed

There are four stories to UC.Quarterly: 1) The design and layout of the booklet, which is a constant amount of work throughout 3 months by asking for images and then placing them. 2) Talking printers into providing us with makeready or test sheets that they were going to throw away for recycling so that we could give them a new life by using them as our covers — we deeply thank Rohner Letterpress, Classic Color, and Doe Eyed for playing along with us based on theory.3) Getting the file nice and neat as a PDF for Newspaper Club to print as a “Mini”, which is one of their new offerings. 4) And, finally, a lot of DIY by rubber-stamping each cover with our logo and then hand-assembling all the newspapers and covers with a rubber band. Lots of work but lots of fun too. 




Quantity Produced


Production Cost

Booklet: $1,524
Rubber Bands: $228 (for 25 lbs)
Rubber Stamps/Supplies: $200ish

Production Time

Design: 3 months
Newspaper Club: 5 days (FIVE!)
DIY Production: 7 days

Dimensions (Width × Height × Depth)

10.25 in × 14.

Page Count

48 + cover

Paper Stock

Booklet: Newsprint
Makeready and test sheets: Tons of different ones

Number of Colors

Booklet: CMYK
Makeready and test sheets: Varies



Booklet: Saddle-stitched
Cover: Rubber band


Alda by Emigre
Proxima Nova by Mark Simonson

This piece is available for purchase for $15 (single issue), $45 (4 issue subscription) + shipping

UC.Quarterly Q1-2013
UC.Quarterly Q1-2013
UC.Quarterly Q1-2013
UC.Quarterly Q1-2013
UC.Quarterly Q1-2013
UC.Quarterly Q1-2013
UC.Quarterly Q1-2013
UC.Quarterly Q1-2013
UC.Quarterly Q1-2013
UC.Quarterly Q1-2013
UC.Quarterly Q1-2013
UC.Quarterly Q1-2013
UC.Quarterly Q1-2013
UC.Quarterly Q1-2013
UC.Quarterly Q1-2013
UC.Quarterly Q1-2013
UC.Quarterly Q1-2013

Recent Posts



Project Description

A publication of UnderConsideration, printed quarterly, with a summary of the most interesting, relevant, and simply fun-to-see projects published each quarter across its network of blogs.

Production Lesson(s)

Dude. So many:
1. Finding the right ink to print on the large variety of papers was a pain, we ended up making fusions of rubber stamp inks and linoleum print paint.
2. Inking the rubber stamp the traditional way didn't work because it was a large stamp and was not inking properly; we had to use a roller to put the ink on the stamp. We cut the wood handle off the stamp and used it more like an engraving plate belly up.
3. The makeready sheets were not the right width because we didn't calculate the 'creep' that would happen to 48 pages saddle-stitched, so we had to manually trim about an eighth of an inch of each newspaper. Which was good, because the newspapers weren't fully squared because newsprint is so wobbly so it wasn't a perfect rectangle.
4. The rubber bands were a little tight, so on lighter cover stocks they would crush the paper but we found that if we gave them a good stretch they would loosen up. Quite a workout.”

Post Author

Author Picture

Armin Vit

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

April 17, 2013


Filed Under



Tagged with


Share to Facebook Share to Twitter Share to Google+ Add This



FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

Syndicate / RSS Feed

All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

Contact us by e-mail

Twitter @ucllc

Sign-up for Mailing List

Mailing list managed by MailChimp

Thanks to our advertisers

About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End