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Ms. Foundation for Women Annual Report


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Sandy Alexander

This annual report uses smart design and potent visual communication to engage donors and inspire them to take action. Alternating short page signatures, absorbing infographics, crisp printing, and clean typography transport readers beyond the mundane financial details and draw them into the foundation’s crucial issues. 



Ms. Foundation for Women

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Adelle Sans


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Project Description

2012 marked an unprecedented year for the war on women. As a leading national organization dedicated to eliminating barriers facing women in the US, the Ms. Foundation for Women’s 2012 annual report was a critical communication that engaged and inspired donors to take action. The central message “there’s more to do” acted as a platform for the Ms. Foundation to elevate the most pressing issues, their success stories, their role and positive impact in 2012, and their vision for the future.

Creative Director: Cassandra Zimmerman.
Associate Creative Director: Ann Hintze.
Writer: Ed Godwin.
Associate Designer: Lauren Casper.
Producer: Tina Citron.
Partner, Executive Director, Strategy: Nicole Ferry.
Group Director: Diana Bach.
Analyst: Nancy Edwards.

Production Lesson(s)

Our biggest production challenge was printing a gradient using two Pantone colors. The task was finding the perfect break point so the graduation from color to color was seamless. The lesson we learned was realizing how important an advance press test is—especially when launching a new identity.”

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Duncan Robertson

Former intern at UnderConsideration LLC.

More: Online / On Twitter


Date Published

June 5, 2013


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Annual Reports


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

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