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Lead Image

For the third printed edition of the Brand New Awards we haven’t veered away from our simple formula and format. A stocky size, a bright-ass cover, and great design within. This year’s logo for the Awards didn’t lend itself to too much trickery so we just did a simple spot gloss UV varnish on the inner circle to give it a subtle change in texture. Inside, things are straightforward CMYK plus a PMS for all the green text, letting the winning work get all the attention.

You can buy the book here




Quantity Produced


Production Cost


Production Time

On press: 15 Days
In transit: 45 Days

Dimensions (Width × Height × Depth)

6.25 in. × 9 in. × 0.75 in.

Page Count

200 + Cover

Paper Stock

Cover: White Art Paper / Coated / 130 lb Cover
Text: White Art Paper / Uncoated / 100 lb Text

Number of Colors

Cover: 2 PMS
Text: CMYK + 1 PMS (Green)


Spot UV Gloss




Agilita by Jürgen Weltin for Linotype
Verdana Pro by Matthew Carter, David Berlow, David Jonathan for Font Bureau

This piece is available for purchase for $29.99 + Shipping

The 2012 Brand New Awards Book
The 2012 Brand New Awards Book
The 2012 Brand New Awards Book
The 2012 Brand New Awards Book
The 2012 Brand New Awards Book
The 2012 Brand New Awards Book
The 2012 Brand New Awards Book
The 2012 Brand New Awards Book
The 2012 Brand New Awards Book
The 2012 Brand New Awards Book
The 2012 Brand New Awards Book
The 2012 Brand New Awards Book
The 2012 Brand New Awards Book ---

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Project Description

The Brand New Awards is a judged competition organized by UnderConsideration, celebrating the best identity work produced around the world during 2012. The BNAs reward the most successful collaborations between a client and their designer, design firm, brand consultancy, or internal creative team. A panel of five judges convened in Austin, TX on March 22, 2013 to collectively select the winning entries to be included in this printed book, published and distributed by UnderConsideration.

Production Lesson(s)

Don't mess with CMYK formulas for black and white images if you are not going to be on press. On all four books we've done in these series I find that the black and white images of the judges and intro shots have always looked pale and wimpy, so for this one I decided to put in about 25% of C, M, and Y to boost up the contrast. Unfortunately, they got muddied and dark. So I got the opposite effect. Had I been on press I would have been able to dial down the C, M, and Y density to avoid it.”

Post Author

Author Picture

Armin Vit

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

August 29, 2013


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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End