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Lead Image

10 × 10 Booklet


Production Method




Winnie Wu (studioKALEIDO)

Illustrations by PAYNK (Sharon Yang Ge)



Allegro Print

The dual-spine binding on this gathering of written works allows the audience to read works by senior citizens and youth writers either side by side or linearly. This rare form of binding is a great design concept for this project that compiles written accounts from elders and adolescents about shared memories. 



National Arts Council

Quantity Produced


Production Cost

Production Time

2 weeks

Dimensions (Width × Height × Depth)

5.8 × 8.3 × 0.3 in

Page Count


Paper Stock

Hiap Moh / Prima Smooth Cream / 100gsm
Hiap Moh / Diva Smooth Cream / 150gsm

Number of Colors






Lubalin Graph
Helvetica Neue


Description ---

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Project Description

We were commissioned by the National Arts Council's community arts department to create and facilitate a project that would engage senior citizens with youth writers, exploring the memories of both, as well as imparting literary devices that both groups could use to record these shared memories. The body of work created over the 6 sessions was then edited and compiled into a book which captured the essence of the collaboration.

The design of the book itself was compartmentalized, as inspired by the idea of fragmentation in an equation. We created a dual-spine book containing the seniors' writings on one side and the youths' on the other, so that they could be read simultaneously as it unfolds. If one should so desire, you could fold it back together to view the writings linearly, like a regular book.

Production Lesson(s)

For production to be automated, there was a limited number of pages to work around with.”

Post Author

Author Picture

Duncan Robertson

Former intern at UnderConsideration LLC.

More: Online / On Twitter


Date Published

November 7, 2013


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

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