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Lead Image

Risk vs Reward Poster


Production Method




Büro North

Soren Luckins—Design Director
David Williamson—Senior Designer
Jordan Rowe—Graphic Designer
Wil Campbell—Industrial Designer
Andrew Robertson—Student
Chelsea Vandenberg—Student



STS Creative Printing

A creative solution to a fun project. The “glowing” portion of this poster is triggered by a motion sensitive UV light source. I won’t ruin the rest of the story (see below). A simple, clean idea executed thoughtfully. 



Design Kids Melbourne

Quantity Produced


Production Cost


Production Time

4 Weeks

Dimensions (Width × Height × Depth)

33.11 × 46.81 in

Page Count

Paper Stock

Arches 88 Paper

Number of Colors






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Project Description

Over the last three and a half weeks we have been collaborating as a part of the "Threesome" poster exhibition. An initiative set up to pair a number of Melbourne design studio's each with a student and a recent graduate. The brief was to produce a typographic poster that would be placed in a secret CBD Melbourne location to become part of a typographic treasure hunt.

The content for the poster was to be based around a three word sentence which expresses something that we as designers are passionate about. In response we selected our phrase as "Risk vs. Reward". To express this we placed our poster down a dark alleyway, with only the word "RISK" being constantly visible. In order to reveal the remainder of the poster, the viewer must go down the alley to trigger a motion detecting UV light source that reveals the "vs reward" component through the use of invisible UV ink.

Upon posting it up, our artwork was "souvenired" with in less than 8 hours. So fortunately or unfortunately one lucky Melbournian took the risk and was certainly rewarded.

Production Lesson(s)

The initial plan for producing the print was create two A0 stencils and apply the UV and black ink by hand. We had a few issues with this production method as it was extremely time consuming and our results were incredibly varied due to the consistency of the UV ink which was incredibly thin. Due to this result we decided to go down the path of producing it via a screen print which resulted in a fantastic crisp and clean finish.”

Post Author

Author Picture

Duncan Robertson

Former intern at UnderConsideration LLC.

More: Online / On Twitter


Date Published

November 4, 2013


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

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