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Lead Image

D+R Degree Exhibition 2013


Production Method




Victor Kanmert

See extended design credits after the project description




These materials promote the graduation/degree exhibition for three creative programs at the Linnaeus University in Kalmar, Sweden. The design approach combines references to the programs’ focus “towards a sustainable future life” with the university’s existing identity to express unity between the three programs. 



Degree Exhibition in Pukeberg 2013, D+R

Quantity Produced

250 pcs. altogether.

Production Cost


Production Time

4 weeks

Dimensions (Width × Height × Depth)

15.75 × 23.6 in
13.8 × 19.7 in
8.4 × 5.8 in
4.7 × 3.2 in

Page Count

Paper Stock

Sappi / GalerieArt / Silk / 170g
Sappi / GalerieArt / Silk / 300g
Sappi / GalerieArt / Gloss / 120g

Number of Colors

Four, CMYK
Screen printing color, Brilliant White




Modified Helvetica Neue
Helvetica Neue


Description ---

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Project Description

D+R, Design+Reklam, is the Degree Exhibition of 2013 that combines the three creative programs at the Linnaeus University in Kalmar, Sweden: Design-Product design, Master Design Programme and Advertising, Graphic Design and Visual Communication.

The students within Product Design have worked by and interpreted the theme “Towards a Sustainable Future Life” in their degree projects. The Master Programme has worked with how to change user behaviors with design in different cultures. The Advertising Programme exhibit extensive projects created during the study period, such as packaging, identities and book design.

The logo visualizes the union of the three programs were the “D” stand for Design och “R” for Rekalm, Advertising in Swedish. The +-sign unites the two since they are from the same school at the same time as it seperates them since they exhibit different types of work.

The visual identity is inspired from the Linnaeus University own visual identity. By using attributes from that toolbox we created an identity which let people know it was an exhibition from the Linnaeus University. With inspiration form Linnaeus University’s logo, Helvetica Neue is used througout the identity.

The project included units such as: posters, nameplates, packaging and a responsive homepage.

Extended Design Credits:
Maria Grevsjö
Vidar Christiansson
Helena Hajdu-Rafis
Hannes Lövbacka

Production Lesson(s)

Make sure your budget is agreed upon before making too many decisions.”

Post Author

Author Picture

Duncan Robertson

Former intern at UnderConsideration LLC.

More: Online / On Twitter


Date Published

December 11, 2013


Filed Under

Self promotion


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

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