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Lead Image

Loose Change Event Collateral


Production Method





Tim Lapetino: Designer



Graphic Arts Studio

This series of designer “collector coins”—or graphic design Poggs—highlights an assemblage of panelists featured at an AIGA Chicago event titled, Loose Change. Each coin is printed on a different color stock and presents a portrait of the designer on one side with a biography written by one of the other panelists on the flip side. 



Neenah Paper & Unisource Worldwide

Quantity Produced


Production Cost

4 weeks

Production Time

Dimensions (Width × Height × Depth)

5.875 × 5.875 in

Page Count

Paper Stock

Neenah  / Classic Crest / Red Pepper Stipple / 100C
Neenah / Classic Laid / Canyon Brown Digital Laid / 100C
Neenah / Classic Crest / Natural White Digital Eggshell / 100C
Neenah / Classic Linen / White Pearl Digital Linen / 115C

Number of Colors

7 (CMYK + 3 hits white)




Archer Full family
Squirrel FY


Description ---

Recent Posts



Project Description

Neenah and Unisource sought to co-create an AIGA Chicago event that would unpack and celebrate changes in the design industry, and how they affect the Chicago design community. The result was a lively panel discussion, entitled Loose Change, with a panel of diverse Chicago designers in different career stages, firms, and foci: Bart Crosby, Steve Liska, Rick Valicenti, Alisa Wolfson, Dawn Hancock, and Katherine Walker.

Our team created a set of "collector coins" that highlighted both the impressive roster of panelists, as well as the beautiful papers of Neenah. Each coin featured a unique portrait of the designer and biography written by one of the other panelists, housed in a custom, orange wallet.

Production Lesson(s)

We found that registration (in the form of a great press operator) is crucial when you're trying to under-print white beneath hundreds of tiny circular dots. GAS's people did a very good job. We also found that while creating faux bitmap portraits is a great solution to questionable quality headshots of people, it is still time-consuming. Using a tablet in illustrator to do lots of individual dot selection will prevent cramped hands. While it's an amazing luxury to print on 8 different stocks, it is not easy to find techniques and print styles that unify such a diverse set of papers. Some things have to be sacrificed—we tried using a clear ink for titles on one side, but couldn't get it to work across all colored stocks, and had to drop the process. But the final result is stronger without it.”

Post Author

Author Picture

Duncan Robertson

Former intern at UnderConsideration LLC.

More: Online / On Twitter


Date Published

January 27, 2014


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

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events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

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