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BROWSE


Lead Image

Stream Realty Partners ‘Give Thanks’ Project Cards

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Production Method

Deboss
Foil stamp

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Design

Stream Realty Partners: Candice Riley Campbell

Clare Wood, Stream Realty Partners
Karen Cruickshanks, Stream Realty Partners

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Printing

Henry + Co.

These thank you / holiday cards capture Stream Realty’s 2013 milestones through icons instead of words or images. The concept required prudent design forethought to get the images just right for the high-end printing techniques chosen for these cards. Overall, these are a nice alternative to traditional holiday cards, and several steps up from the standard thank you card. 

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Client

Stream Realty Partners


Quantity Produced

2,800


Production Cost

$12,000


Production Time

3 weeks

Dimensions (Width × Height × Depth)

6 × 9 in


Page Count


Paper Stock

Reich / Savoy / brilliant white / 130 C
Curious Collection / vellum / pearl / 80 C


Number of Colors

Varnishes

Gold Foil


Binding


Typography

Avenir 35
Avenir 95

 


Description
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Project Description

Our goal for this year's national holiday card was to 'give thanks' to all of those who have partnered with us throughout 2013 and contributed to our 'Stream story'. We knew we wanted a final piece that could capture that story through visuals, not words—so, we began collecting the top five 2013 milestones from each of our ten markets. From there, we got to work illustrating icons to summarize each milestone and further arranged them together to support the blind de-boss base of our card.

Our founding partners crafted the intro messaging to support the vellum top sheet, and we hand-illustrated the accompanying 'Give Thanks' lettering that would run on both the vellum sheet and act as the outer envelope seal.

The card back expresses the true message of this project, extending thanks. In lieu of traditional holiday gifts, the firm generously donated to select charities on our Clients behalf.

Production Lesson(s)

This was a time-sensitive project, as it needed to be distributed around Thanksgiving. We knew the detail work / appropriate scale of the icons was crucial to perfect prior to submitting to print (to ensure a seamless plate making process), so we did multiple test prints / visualization renderings in-house—making sure that no detail got lost in translation.”

Post Author

Author Picture

Duncan Robertson

Former intern at UnderConsideration LLC.

More: Online / On Twitter

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Date Published

February 13, 2014

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Filed Under

Deboss
Foil stamp
Holiday Card

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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


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