ADV @ UNDERCONSIDERATION      Peek here for details



Lead Image

I hate starting this post with an apology — not because I don’t like apologizing but because it represents a relative failure on our part — but the production of the latest FPO Awards book is awfully late. It should have been out in January. The people who entered the competition deserve a timely delivery and we didn’t, so, sorry.

Part of it was our fault, in that we were about a month behind on the layout and type corrections on the book but our printer for the last four books, ZRH Print, really screwed us. They were slow and they got the cover wrong. Not that you would know. The book, as you will see in the pictures below, looks perfectly fine. And it is. But…

Bryony and I debated whether to let you all know about this or not and we had agreed to just let it go, but we can’t. The cover paper is a mirror paper and anything that you see printed white was meant to be free of ink so you would get this kind of creepy reflections through the watercolor-ey FPO logo but the production people in China decided to put a flood of white underneath because the green spot color wasn’t holding on right. Instead of checking with us, they just did it. So they completely ruined our concept. Again, the book is a perfectly fine specimen but it eats at me knowing how much cooler it could have been. Now you know.

AnywayThe book is now available for purchase and since we are shaking things up a bit on the next Call for Entries launching in April, book prices have dropped, high-res PDFs are free for download, and all winners (past and present) can be viewed for free online. (Still, buy a book!). All options available from the link above. 




Quantity Produced


Production Cost

$5,845 + $325 Freight Shipping

Production Time

4 Months

Dimensions (Width × Height × Depth)

6.25 in. × 9 in. × 0.75 in.

Page Count

272 + Cover

Paper Stock

Cover: Kromekote Foils / Silver Foil / 13pt
Text: White Art Paper / Uncoated / 100 lb Text

Number of Colors

Cover: 2 Spot
Body: CMYK + 1 Spot





Breakers Slab by Kostic
Avenir Next by Linotype

This piece is available for purchase for $20.00 + Shipping

2012-13 FPO Awards Book
2012-13 FPO Awards Book
2012-13 FPO Awards Book
2012-13 FPO Awards Book
2012-13 FPO Awards Book
2012-13 FPO Awards Book
2012-13 FPO Awards Book
2012-13 FPO Awards Book ---

Recent Posts



Project Description

The FPO Awards is a judged competition organized by UnderConsideration, celebrating the best print work from around the world during 2012-13. The FPO Awards reward the most successful combinations of design and print production. A panel of five judges convened in Austin, TX on June 21, 2013 to collectively select the 111 winning entries included in this book.

Production Lesson(s)

When you can not be physically on press and there are very particular production techniques used, make sure that you ask for on-the-go photographs of each step. It's better than nothing.”

Post Author

Author Picture

Armin Vit

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

March 19, 2014


Filed Under



Tagged with


Share to Facebook Share to Twitter Share to Google+ Add This



FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

Syndicate / RSS Feed

All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

Contact us by e-mail

Twitter @ucllc

Sign-up for Mailing List

Mailing list managed by MailChimp

Thanks to our advertisers

About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End